Managed overall brand initiatives by establishing key messaging and created brand collateral to support external communications including style guides, corporate templates and usage guidelines.Developed and led strategic roadmap of marketing and communications strategy for organizational expansion. Built go-to-market strategies by identifying target markets, assessing current initiatives and developed relevant messaging/content.Led creative development of digital and print content with a focus on increasing engagement and conversion (eg. email campaigns, video creation, blogs, newsletters, website content, social media content, event displays, conference presentations).Developed external content strategy including e-newsletters, announcements, presentations, and conference collateral.Designed workflow for delivery of marketing and communication plans.Assessed effectiveness of strategies with monthly analytics data to identify areas of improvement and new opportunities.Researched additional mediums for advertising including assessing feasibility of new trends and platforms. Successfully increased social media following by 2000% and increased brand engagement by 160%.*Experienced in Adobe Creative Suite

Developed overall social media strategy for client accounts that championed the development of each brand & fostered long-term social growth strategies.Managed and allocated campaign budget of $220k to drive conversions. Analyzed and reviewed social media channels to optimize for engagement, reach and conversion.Worked with leadership team to develop lead generation content.Utilized various methods to test messaging & content to generate leads.Successfully maintained client portfolio at <1% churn rate.

Managed a cumulative campaign budget of $150k.Developed social media strategies for client accounts that encompasses organic, paid, and earned media with both B2C and B2B objectives.Served as Social Media subject matter expert and educational resource for both client and internal teams on current trends and best practices.Worked cross-functionally with Sales, SEO and SEM teams to provide best overall optimization across all products for client accounts.Set annual KPI's & maintain monthly reporting to develop objectives and measurable results for clients.Responsible for the continuous testing of content and advertising strategies to maximize ROI for clients.Closely observed online marketing trends and market behaviour to stay informed about new products and best practices.Helped to define and evolve work flow processes and tools by working with partners to implement improvements in fulfilment functionality and overall team efficiency.Increased engagement and ad results by an average of 200%.Experienced with Adobe Photoshop, Indesign, Illustrator and Canva for content curation.Proficient with MS Office Suite, Windows OS, Hootsuite, Salesforce, Cyfe and TigerPistol.

Responsible for the establishment and management of company brand across all social media platforms including content creationResponsible for re-design of company website Accumulated business connections through online platforms, networking events and referralsConnected with potential clients to qualify as sales leadsEffectively converting in-bound sales inquiries to potential contractsStrong understanding of ethnic media advertising and buying market Assisted in overseeing client advertising campaigns from inception to production to maintenanceUtilized CRM system for sales pipeline management and client portfolio monitoringPrepared campaign analytics for clients Developed and pitched advertising solutions over email, phone and face-to-face meetings to prospective clientsResponsible for company's community involvement portfolio including reaching out to non-profit organizations, sponsoring and organizing cultural eventsExperienced with Adobe InDesign, Photoshop, Illustrator, iMovieProficient with MS Office Suite, Mac OS X