Chanisa Wallace, Msc, Cmktr Email & Phone Number

Leading the global marketing department at Gunnebo Safe Storage, I spearhead the development and execution of robust marketing strategies. My role involves driving impactful initiatives, including product launches, market segment analysis, and marketing communication plans, all aimed at strengthening our market presence and enhancing our brand reputation..

Gothenburg, Vastra Gotaland County, Sweden

• As the leader of the Mar Tech team at a B2B growth agency in the Nordics, I have achieved significant results, including:
• Managed multiple clients and projects in the areas of inbound marketing, responsible for both strategy and operations on a global scale
• Defined project scopes, objectives, and resource requirements in collaboration with stakeholders as well as created project plan
• Monitored project budget, tracked expenses, and maintained financial discipline, consistently delivering projects within budget
• Led cross-functional teams, fostering a cohesive and productive work environment, as well as resolving issues and conflicts
• Conducted regular team meetings to track project status, address roadblocks, and foster a collaborative team environment

Gothenburg, Vastra Gotaland County, Sweden

• Working alongside the CEO/Founder of Salus mea, the certified telecare service that enables the elderly to stay safe, active and independent wherever they are, my tasks include;
• Assisting the CEO with business planning and establishing sales and marketing strategy
• Planning and setting up a Hubspot CRM system and Marketing Automation from scratch
• Developing the business value proposition, content marketing plan and PR plan
• Copywriting press release, case study and other marketing materials
• Creating pitch presentations which secured partnership and investment

Gothenburg, Sweden

I am working as a senior member of a marketing team, responsible for 3 business units marketing activities, providing leadership and mentoring to junior members of staff. My main responsibilities include driving marketing strategy and managing marketing budget.

Willenhall

Birmingham, United Kingdom

• Conducting market research in order to generate sales leads and initiate relationships with major prospective customers.
• Designing and implementing customer communication journey for new and existing customers via newsletter, email campaign and social media activities to ensure that customers and prospects are fully aware of company’s.
• Monitoring company website traffic to identify sales opportunities and competitors activity
• Undertaking special projects and conducting general research as required

• Developed customer segmentation from customer database and designed communication plan based on respective segments
• Built and maintained customer relationships through communicating with customers via direct communication, email campaign and social media
• Conducted sales, market trend and market gap analysis. Performed branch comparison including analysis of over/underperforming branches to provide conclusion and recommendation facilitating management decision making
• Developed marketing plan, communication plan and marketing promotions to increase sales

Bangkok, Thailand

• Conducted and published regional performance executive summary report on a monthly basis
• Conducted company’s presentation to keys customers on behalf of Company President, and prepared business presentation and meeting brief for Company President
• Managed ad-hoc projects, monitored project pipeline and coordinated with Market Management and Business Development department to resolve issues arising in international markets

Master Of Science (Msc), International Marketing, Graduated With Merit

Activities and Societies: Selected as a student representative for International Marketing students class of 2010/2011 Modules included –.

Bachelor Of Arts (B.A.), English Language And Literature, General, Graduated With The First Class Honour

Activities and Societies: A member of World Bank Youth Club Attend Harvard University Project in Thailand Graduated top of class with.