Channa Watson Email & Phone Number

Fulton, Maryland, United States

• Develop and execute high-level marketing strategies to drive new client acquisition• Lead executive communication efforts, defining the company marketing & sales processes to enhance customer experience and increase sales efficiency• Screen RFPs/RFQs/RFIs, facilitating proposal development process through cross-function team collaboration, resulting in successful bids for key projects• Manage relationship with outside digital marketing partner, overseeing company’s online presence, SEO, Google Ads campaigns, and KPIs related to MQIs and large-scale lead generation• Oversee special projects, brand narratives, special events, digital campaigns, internal and external communications, and agency relationships, ensuring alignment with company objectives• Manage and monitor end-to-end marketing cycle, from lead generation to customer experience management• Monitor GSA MAS contract compliance and generate responses to RFP/RFQ/RFI• Track and maintain agreements, contracts and leases with existing clients to ensure compliance and foster positive client relationships• Create all printed collateral, short form content, web content, and sales decks, maintaining consistency in messaging across all channels

• Spearhead the development and maintenance of long-term, robust relationships with key accounts in business organizations and government agencies resulting in 100% exceptional Past Performance Evaluation rating• Act as primary liaison between clients and various internal departments including, Technical Services, Research & Development, Engineering, Legal Counsel, Administration and Accounting, facilitating seamless communication and coordination• Collaborate with top-level executives to evaluate and strategize sales and product development initiatives achieving 10% steady growth in strategic accounts• Lead negotiations with Contract Specialists, Business Development and procurement representatives regarding pricing, license agreements, program agreements, and non-disclosure agreements• Analyze issues and requirements to co-create effective solutions increasing contract renewal rate to 96%• Administer GSA contract schedule, including maintenance of federal contract, procurement opportunities, review of Multiple Award Schedule (MAS) modifications, annual SAM registration, monthly reporting and payment via Federal Acquisition Service (FAS) Sales Reporting Portal (SRP); represent company for contractor assessment with industry operations analyst resulting in “exceptional” rating on administrative report card