Channa Watson Email and Phone Number
Results-driven Marketing and Strategic Account Management Executive with over two decades of experience in technology industry nurturing client relationships, overseeing contract management, driving sales, and executing marketing initiatives. Proven track record in achieving an "exceptional" rating in Past Performance Evaluation and managing key accounts in both business and governmental sectors. Skilled in leveraging expertise in negotiation, project management, and strategic thinking to drive customer satisfaction and 10% YoY revenue growth in strategic accounts.
Newbridge Wireless Llc
View- Website:
- newbridgewireless.com
- Employees:
- 9
-
Marketing ManagerNewbridge Wireless Llc Jan 2024 - PresentFulton, Maryland, United States• Develop and execute high-level marketing strategies to drive new client acquisition• Lead executive communication efforts, defining the company marketing & sales processes to enhance customer experience and increase sales efficiency• Screen RFPs/RFQs/RFIs, facilitating proposal development process through cross-function team collaboration, resulting in successful bids for key projects• Manage relationship with outside digital marketing partner, overseeing company’s online presence, SEO, Google Ads campaigns, and KPIs related to MQIs and large-scale lead generation• Oversee special projects, brand narratives, special events, digital campaigns, internal and external communications, and agency relationships, ensuring alignment with company objectives• Manage and monitor end-to-end marketing cycle, from lead generation to customer experience management• Monitor GSA MAS contract compliance and generate responses to RFP/RFQ/RFI• Track and maintain agreements, contracts and leases with existing clients to ensure compliance and foster positive client relationships• Create all printed collateral, short form content, web content, and sales decks, maintaining consistency in messaging across all channels -
Strategic Account ManagerEmpress Software Jun 2001 - Present• Spearhead the development and maintenance of long-term, robust relationships with key accounts in business organizations and government agencies resulting in 100% exceptional Past Performance Evaluation rating• Act as primary liaison between clients and various internal departments including, Technical Services, Research & Development, Engineering, Legal Counsel, Administration and Accounting, facilitating seamless communication and coordination• Collaborate with top-level executives to evaluate and strategize sales and product development initiatives achieving 10% steady growth in strategic accounts• Lead negotiations with Contract Specialists, Business Development and procurement representatives regarding pricing, license agreements, program agreements, and non-disclosure agreements• Analyze issues and requirements to co-create effective solutions increasing contract renewal rate to 96%• Administer GSA contract schedule, including maintenance of federal contract, procurement opportunities, review of Multiple Award Schedule (MAS) modifications, annual SAM registration, monthly reporting and payment via Federal Acquisition Service (FAS) Sales Reporting Portal (SRP); represent company for contractor assessment with industry operations analyst resulting in “exceptional” rating on administrative report card
Channa Watson Education Details
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Double Major: 1) Marketing, 2) Transportation & Logistics Management
Frequently Asked Questions about Channa Watson
What company does Channa Watson work for?
Channa Watson works for Newbridge Wireless Llc
What is Channa Watson's role at the current company?
Channa Watson's current role is Versatile manager: Strategic Alliances, Sales, Marketing Communications, Administration.
What schools did Channa Watson attend?
Channa Watson attended University Of Maryland.
Who are Channa Watson's colleagues?
Channa Watson's colleagues are Jeff Ott, Everett Lomax, M Akbar Kamal, Ramie Ray, Ruoye Wang, Mary Hendrie, Winston Mcintosh.
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