Channa Watson Email & Phone Number

Fulton, Maryland, United States

• Develop and execute high-level marketing strategies to drive new client acquisition
• Lead executive communication efforts, defining the company marketing & sales processes to enhance customer experience and increase sales efficiency
• Screen RFPs/RFQs/RFIs, facilitating proposal development process through cross-function team collaboration, resulting in successful bids for key projects
• Manage relationship with outside digital marketing partner, overseeing company’s online presence, SEO, Google Ads campaigns, and KPIs related to MQIs and large-scale lead generation
• Oversee special projects, brand narratives, special events, digital campaigns, internal and external communications, and agency relationships, ensuring alignment with company objectives
• Manage and monitor end-to-end marketing cycle, from lead generation to customer experience management

• Spearhead the development and maintenance of long-term, robust relationships with key accounts in business organizations and government agencies resulting in 100% exceptional Past Performance Evaluation rating
• Act as primary liaison between clients and various internal departments including, Technical Services, Research & Development, Engineering, Legal Counsel, Administration and Accounting, facilitating seamless.
• Collaborate with top-level executives to evaluate and strategize sales and product development initiatives achieving 10% steady growth in strategic accounts
• Lead negotiations with Contract Specialists, Business Development and procurement representatives regarding pricing, license agreements, program agreements, and non-disclosure agreements
• Analyze issues and requirements to co-create effective solutions increasing contract renewal rate to 96%
• Administer GSA contract schedule, including maintenance of federal contract, procurement opportunities, review of Multiple Award Schedule (MAS) modifications, annual SAM registration, monthly reporting and payment via.