Channing Johnson Email & Phone Number

United States

New York, New York, Us

• Led the product design and marketing team at Fox Sports, overseeing all marketing expenditures, including ads, e-commerce, social platform posts, and app store listings, and ensuring alignment with strategic goals.• Collaborated closely with internal SEO and Marketing teams and producers at Fox Sports to capture and track all spending using internal applications, adapting processes as the team grew and evolved.• Conducted user acceptance (UAT), bug tracking, and testing activities to maintain and enhance the budget management system at Fox Sports, ensuring accuracy and efficiency.• Initiated regular user research and feedback sessions with Fox Sports analytics and data products teams, capturing insights to inform tool improvement and enhancements.• Applied Excel and SQL expertise to analyze and investigate financial data, leveraging Snowflake data warehouse for deeper insights and problem-solving.• Managed a ticketing system for bug and feature requests at Fox Sports, prioritizing and resolving issues and working closely with the product strategy team to ensure timely releases and system updates.

Mclean, Va, Us

Accomplisments Include:● Spearheaded the development of product strategy for leading sports platforms including NFL, CFL, NBA, and Golf, reaching a massive 50M monthly users across 200 publishers; achieved a remarkable 56% increase in Scroll Depth, resulting in significant revenue growth and enhanced user experience.● Launched and A/B tested featured post widget for Sports Betting content partner, yielding 40% revenue growth.● Strategically led the scaling of the video ad stack (DSP, DMP, SSP, Ad Servers, Prebid, APS, IMA SDK) to generate $30M/month in revenue; implemented data-driven optimizations that increased video views by 150% and maximized ad delivery for a 30% uplift in revenue margin.● Grew monthly users for Affiliate Ad Network from 100k to 500k by shipping web app redesign from 0 to 1.● Implemented data-driven dashboards using Google Data Studio, SQL, Adobe Analytics, and Tableau, enabling cross-functional teams to monitor key metrics and make data-informed decisions, resulting in a 50% decrease in customer churn rate and a 20% increase in customer satisfaction scores.● Executed a successful navigation redesign, driving a exceptional 40% surge in Time on Site and a staggering 68% increase in organic traffic, resulting in higher conversion rates and revenue growth.● Led cross-functional team, including five engineers, via Agile Scrum methodology: wrote product requirements and worked with a designer to prototype end-to-end user experience.

Mclean, Va, Us

● Developed and executed strategies to scale video syndication partnerships, resulting in revenue growth from $1M to $30M per month.● Oversaw the product roadmap for digital partnerships, ensuring alignment with business objectives and market trends.● Collaborated with internal teams to optimize digital media products and enhance partner satisfaction.● Analyzed performance metrics to identify opportunities for improvement and growth within digital partnerships.● Cultivated relationships with key stakeholders and partners to drive mutual success and innovation.● Led negotiations and contract management for digital partnership agreements, ensuring favorable terms and compliance.

Santa Monica, Ca, Us

Accomplisments Include:● Took full ownership of the product backlog and collaborated with marketing and operations teams to enhance the sales funnel, achieving a 20% improvement in conversion rates and a 30% increase in customer acquisition through effective user story development and implementation.● Managed and optimized $2 million in ARR accounts, including major clients like Adobe and Hyatt.● Delivered 4–8 successful user story campaigns monthly, driving over $500K in annual revenue.● Achieved more than 20% growth in brand recognition.

Bachelor Of Science - Bs, Political Science And Ecomonics

Masters Degree, Information Technology Management