- Collaborated with Jet Set Candy, a New York-based jewelry brand, to design and prototype a sliding cart interface for mobile and desktop platforms- Created informative social media content for Purple Air, a company specializing in real-time air quality monitoring services- Produced user-generated content for MiLi, a company offering Apple-licensed trackable technology

- Led website redesigns and conducted UX audits to enhance user experience and establish cohesive branding for small businesses such as Win Win Chick-N, DZ Hair Salon, and Eartheasy.- Developed sketches and wireframes on Figma, later implementing new website experiences for Studio Form & Function and BLK BOX Gym using Squarespace.

Decided to hone in on my love for design by pursuing a career in UX Design. - Took a month and a half off to travel before studying to obtain my UX Design diploma.- Built my UX portfolio website on Webflow, showcasing my work.- Took a part-time web development certificate course to prepare for designer-developer collaboration, learning HTML & CSS.- Worked part-time as a Photobooth Host at Dang Good Booths, working at weddings, community functions, and corporate events.

- Layout Design: Used Adobe XD, Photoshop, and Illustrator to create on-brand and visually appealing assets (landing page banners and email layouts) featuring company product photos, user-generated content, and render scenes- E-Commerce Coordination: Organized and prepared necessary sales materials (eg. announcement bar, timers, sales menu, vouchers, banners, etc.) on the website to support ongoing promotions- Email Marketing: Executed and monitored the performance of nurture and promotional email campaigns as well as marketing and transactional flows- Website Management: Routinely updating sales copy and merchandising product pages on the website to support site promotions and new product launches

eGaming Marketing, Social Purpose & Player Experience- Campaign Execution: Supported retention and acquisition agile teams in the execution campaigns on PlayNow.com. Ensured that campaigns adhered to BCLC brand strategies while complying with strict legal gambling guidelines- Project Management: Managed project briefs and distributed necessary assets/deliverables between cross-functional teams to create effective customer-facing layouts. Collaborated with UX designers, graphic designers, external agencies (including casino game vendors), and contractors.- Stakeholder Management: Coordinated requests from key internal and external stakeholders to support the timely release of vendor promotions, weekly casino game launches, and banner/content changes on the website- Analysis and Presentation: Presented web analytic findings in monthly departmental Sprint Reviews to analyze site traffic and optimize campaigns on PlayNow.com- Internal Communication: Crafted departmental e-newsletters detailing PlayNow initiatives to highlight campaign successes and communicate future objectives

- Social Media Management: Scheduled content for SFU Beedie's Facebook, Instagram, LinkedIn, and Twitter channels. Reported monthly metrics & successes to upper management - Content Creation: Produced high-quality, on-brand digital creative assets and content for paid, earned, and owned marketing channels. Including social media, display & paid ads, and YouTube thumbnails- Paid & Organic Media Campaigns: Implemented faculty requests while executing paid & organic marketing strategies to promote university events and milestones- Qualitative Research: Conducted 10+ informational interviews with graduate students & alumni to optimize recruitment campaigns for SFU Beedie graduate programs- Brand Management: Developed copy & digital graphics on Adobe Illustrator, InDesign, and Photoshop to align with SFU branding guidelines and incorporate SFU Beedie's core values

- Customer Service: Offered solutions and advice to customer's beauty-related concerns to enhance customer experience- Beauty Consultation: Performed 1-on-1 skincare and makeup demos to educate customers on products- Employee Training: Trained 4 junior advisors by disseminating product knowledge to prepare product launches and promotions- Customer Transactions: Completed POS transactions and end-of-day cash balancing