Chantal Han Email & Phone Number

- Drive social media growth and consumer engagement with trend-driven content on IG/FB/TT/TG that amplifies visibility, footfall, and spend across CapitaLand malls in key retail categories. - Lead influencer strategies on Instagram, TikTok, and Lemon8, generating over 240 content pieces annually and exceeding industry engagement benchmarks.- Strengthen engagement within the Chinese community through WeChat, leveraging curated content, mini-games, and partnerships with Xiao Hong Shu KOLs. - Collaborate with agencies to produce high-impact creative for social, print, and digital. Optimize paid media/SEM to drive targeted traffic. - Support award-winning campaigns such as CapitaVerse and Disney/POPMART festive collaborations. - Cultivate community-driven events focused on sustainability, wellness, and culture.- Track KPIs, analyze campaign performance, and monitor competitor activities to deliver actionable insights. Mall Marketing (2019 - 2022)- Conceptualized and executed campaigns and placemaking activities to elevate mall positioning. Secured sponsorships and engaged tenants to drive sales and enhance shoppers’ experience. Managed social media to build community and oversaw Digital Service Advocates for smooth operations. - Prepared budget, forecast reports, and conducted post-campaign reviews to assess promotional effectiveness.

Singapore

- Developed and executed campaigns to boost awareness, footfall, and spending for town malls, from concept to creative brief and final production.- Led collaborations with Disney and ORBA, such as the Disney Frozen x OC Christmas and Active Lifestyle Campaigns to engage the community.- Managed budgets for campaigns, including promotions, activations, tenant support, and premiums.- Conducted post-campaign analyses to derive actionable insights and optimize future activations.- Increased tenant engagement in campaigns and the ShopFarEast loyalty app through exclusive promotions- Optimized social presence through social media strategies.- Built strategic partnerships and sourced event vendors to broaden mall appeal and boost A&P revenue, optimizing event schedules to meet monthly KPIs.- Managed signage and creatives for hoardings, directories, and campaigns. Created new advertising spaces within the mall to drive A&P revenue.- Handled contracts for partnerships, advertising, and events to ensure smooth execution. Certification of completion: - Content Marketing For Social Media - Implement Operations For Service Excellence

Singapore

- Managed luxury and international brand boutiques within the department store, overseeing operations for labels such as Hermes, Bottega Veneta, Gucci, Ferragamo, Boucheron, Mulberry, and Manolo Blahnik.- Coordinated in-house events, boosted brand awareness and shopper traffic to drive mall spending. Notable projects included the Anteprima Pop-up store, Boucheron jewelry exhibition, Pashma styling event, Hermes Kellydoscope exhibition, and Anya Hindmarch media invitation event.- Fostered strong tenant relationships and ensured alignment with brand guidelines. Facilitated the production of advertisements, collateral, and online media.

Singapore

Established a featured F&B brand, showcased in leading magazines/media such as 8 Days, Wine and Dine, and The Straits Times. Supplied brands like Facebook, Food Junction, and Hotel Jen (a Shangri-La Group subsidiary). Executed social media marketing strategies, drove brand visibility through sponsored content, events, and contests. Monitored consumer trends and conducted feasibility studies to exceed targets.

Bachelor'S Degree, Business

Business Studies