Chantal Busson-Mitchell Email and Phone Number

Revive Wellness Holistic Health Coaching is about helping people to become and remain their healthiest selves in order to unlock their full potential. Personalised and sustainable lifestyle changes are achieved by developing a deeper understanding of what works best for the individual, focussing on 6 fundamental areas of wellbeing: Sleep, Nutrition, Relaxation, Exercise, Stress Management and Social Connection.

A Marketing & Innovation Consultancy specialising in shaping the strategy and defining the action plans to drive sustainable brand equity and sales growth, both across FMCG as well as Consumer Healthcare (Rx&OTC).Our work ranges from Brand Strategy development all the way to Marketing Mix optimisation and plans including NPD. All work is based on rigorous understanding of what your company & stakeholders need, a thorough understanding of the competitive landscape, putting the consumer at the heart and clarity on feasibility and commercial viability.We've recently completed projects for companies like Mars, Danone, GSK and ReckittBenckiser and HRA Pharma in Paris and frequently work together with Muzeable (Tim Brooks) and Maxwellia (Anna Maxwell). Also available for Associate or Interim work. Please contact me on 07920 567 280 or at chantal@weareskybound.co.uk

•Led the development of the Consumer Healthcare GB & Ireland Wellness turnaround plan•Business Unit leader of Performance, Values &Talent Leadership Program

Led the development of the new Aquafresh Kids strategy and proposition incl new product innovation

Led, managed and developed team of 13 people of this behavioural science business, in the pursuit of strong brand equity and sales growth. NiQuitin:• Turned NiQuitin back to growth (net sales +14pts YoY) post tough year for Nicotine Replacement Therapy category due to launch of new prescription-only competitor and Smoke-Free Legislation impact.• Successfully launched NPD NiQuitin Minis in OTC (Over-The-Counter) & Rx (Prescription only), driving strong brand & category growth (68pts of consumers incremental to category & fully incremental to NiQuitin) and enabling us to take OTC Category Leadership from Nicorette (value & volume) for the first time since June 2007.• Co-lead the development of global NiQuitin Communication Strategy & Connections Plan. • Delivered step-change in NiQuitin Behavioural Support Programme, tripling return-on-investmentalli (weight loss OTC product):• Over-delivered 2009 sales vs expectation, ending the year + 53pts vs target • UK representative within alli Global Brand Team; close working relationship supporting development of new Communications, Connections planning and Innovation development.

NiQuitin: • Driven significant change in global strategic direction through insight, analysis and strong stakeholder management, leading to a new Strategy with the main aim to drive category & brand penetration amongst Smokers.• Europe and International Leader for Strategy, Communications and Expert Management. Led the Connections Planning & Creative Idea development for Smoking Control Rest of World (excl. US) with new agency TBWA.• Developed and launched UK specific innovation to mark the first step on the strategic journey (NiQuitin Pre-Quit). This was the first new product in 7 years for the brand.Nytol: Relaunched the brand with new strategy & communications, based on brand connection platform of ‘Spread the word of great sleep’. Advertising won ‘Best OTC Consumer Advertising on TV 2009’ and was Highly Commended for ‘Best OTC Marketing Campaign 2009’ by OTC Bulletin. Strong results with +25pts net sales value YTD vs. LY and strong uplift in equity (+20pts brand appeal).

Turned Macleans to growth for first time since 2003 (+21.5pts vs. LY) through short-term sales & brand initiatives and strategic repositioning leading to brand relaunch Aug 2007. Developed and launched Macleans Total Health innovation (paste & wash) incl. new communications campaign (incl TV commercials) to substantiate and activate new strategy.

Brand Marketing of Soups incl Portfolio Strategy and new product developmentSoup Innovation, Renovation & Strategy:• Designed a strategic and commercial solution for Heinz’ weakness in Innovation within 2 months in role, resulting in board sign off for Heinz’ largest innovation investment (£3M) and integrating teams within total business. • Led the development of 5-year Soup Innovation pipeline projected to deliver c. £24M by 2009 through insight generation & concept development followed by full consumer validation, business feasibility & size of prize analysis. This included 2 growth areas outside of Heinz’ core business area.• Developed long and short range Heinz Soup Strategy including a compelling vision and milestones and the immediate repositioning of core Soup ranges.Heinz Big Soup & Heinz Soup Cups Brand Management: • Led relaunch of both brands incl. positioning, redesign and the execution of a full mix marketing programme including outdoor, PR, digital and BTL

Innovation Project Management – Opportunity & Concept Development, Commercialisation & Launch Identification & development of strategic brand opportunities through Innovation by combining strategic thinking, creative processes and rigorous stakeholder management, followed by developingstrong commercial rationale, launch strategy and trade mark strategy.