Chantal Fourgeaud Email & Phone Number

Bordeaux, Fr

Bordeaux Area, France

Orchestrated digital and field marketing strategies that reinforce the company's leadership in radio broadcast technology. Expertise covers a large spectrum, including events planning, press relations, brand development, inbound and outbound content generation, SEO and SEM. Accelerated lead generation through multichannel consumer touchpoints, resulting in sales pipeline growth. - Spearheaded the deployment of the CRM and marketing automation platform, including training new users and defining marketing dashboards to track results; oversaw the creation of automation workflows, nurturing campaigns, and lead conversions.- Developed a comprehensive digital marketing strategy (organic, paid).- Led a successful rebranding campaign, revitalizing the company's logo, website, and marketing collateral.- Defined key marketing KPIs and metrics.- Managed and optimized the marketing budget, focusing on key initiatives to maximize ROI.- Enhanced media relations, achieving a 600% increase in press coverage.- Collaborated with product management teams, sales and leadership to align marketing campaigns around business goals.- Identified thought leadership opportunities and coordinated cross-functional teams for panel participation, conferences, awards submissions, and creation of technical content.- Ideated and launched quarterly newsletter and web portal for channel partners.- Oversaw the creation and multi-channel promotion of content on products, news, and customer success stories.- Recruited and managed a team of marketers, PR agency, and external creatives.

Bordeaux Area, France

Defined the external marketing strategy and executed multi-channel campaigns targeting audiences within the broadcast and media industry. Led marketing and communication efforts to craft a compelling brand, build awareness, and attract new leads for sales. Designed "free trial", automated nurturing campaigns for SaaS platform, resulting in effective time savings and a streamlined onboarding experience for potential new users.#Software marketing / Cloud, SaaS, On-Premise---WorldCast CONNECT is a software development company specialized in network monitoring for media and broadcast; the company serves a range of markets including satellite broadcast, radio, remote broadcast, sports video, and TV. Its software, KYBIO, empowers users with a highly simple and powerful tool to oversee and gain more control over complex IP infrastructures.

Bordeaux Area, France

Supported global market share growth and brand recognition of Exosun's solar technology with an integrated Marketing Communication strategy and targeted field marketing in liaison with area sales and business development teams. Was responsible for brand marketing, content creation, PR, product launch campaigns, and co-marketing initiatives with international partners. - Deployed cross-channel marketing plan to accelerate sales in top export markets (USA, Mexico, Chile, South Africa)- Transversal project management for 3 product launches and new service packages- Coordinated creation and promotion of thought-leadership content, regional-specific sales assets, product videos - Created new website around user experience and SEO (visitors from USA grew 400%; Search Engine visitors grew from 9% to 68%) - Built co-marketing campaigns with US-based partner- Launched new quarterly e-newsletter- Organized international tradeshows and roadshows (attendance objective often surpassed by 15%)- Provided KPI reports - Managed and selected 5 external creative and PR agencies

Bordeaux Area, France

Obtained top-of-mind brand awareness within the global solar industry and improved national brand awareness amongst general public through broadcast news, on-line and print media coverage. - Developed the company's thought-leadership and PR initiatives- Boosted media coverage; drafted and distributed press releases resulting in high visibility and multiple interviews of top management - Led and oversaw a change in corporate visual identity. Created brief and launched tender- Created and animated social media accounts (Facebook, Twitter, YouTube)- Managed internal communication on corporate vision, mission, and reinforcement of graphic charter

Bordeaux, Nouvelle-Aquitaine, France

Bordeaux Area, France

Taught English to adult professionals in beginner to advanced level courses in an engaging setting with the use of practices such as conversational exercises and role-play. Enabled students to perfect their English and reach a more advanced level.- Constructed customized courses for groups ranging from private to 20 person lessons- Encouraged students and helped build their confidence in speaking English

Paris Area, France

Supported the organization of leading conferences in the consumer goods sector with high profile delegates.- Negotiated and arranged large group bookings (from 200 to 1000 attendees) at luxury hotels in Europe and Asia- Managed remote and on-site customer relations, delegate registrations and payments

Advanced Master'S Degree, Marketing Management And Digital

French Language And Civilization

Bachelor Of Arts (B.A.), Communication And Public Relations, Dean'S List

Activities and Societies: Alpha Omicron Pi