Chantal Perreault Email & Phone Number

St. Catharines, On, Ca

Headquarters

Responsible for overseeing and guiding the digital communication and engagement activities for Niagara Region, including website, social media and other digital communication tools. Provides direction to internal clients on the use of web and social media as key communication mediums, and guidance on web design, content standards and the appropriate use of digital media tools, ensuring the delivery of effective customer service to the public and other stakeholders.Web: Oversee content strategy deliverables, including content inventories, audits, plans, publishing, reporting, governance, and continuous improvement of Niagara Region’s public-facing website ensuring content across channels is integrated, accurate and current. Provide ongoing advice and recommendations to Regional staff concerning new online systems and tools, content management and search optimization.Social media: Provide leadership, strategic advice, tactical direction and oversight of corporate social media resources for Niagara Region for the purposes of public engagement and reputation management, ensuring best practices and an excellent level of customer service. Develop, monitor and analyze metrics to assess online activity and interaction across a number of digital platforms.Digital tools and engagement: Administer and advise on the use of digital communication/engagement tools, such as surveys and newsletters, while adhering to Accessibility for Ontarians with Disabilities Act (AODA) standards, copyright and privacy legislation.

Toronto, Canada Area

Participated in the legislative review of the Information and Communications Standard within the Accessibility for Ontarians with Disabilities Act (AODA).

Beamsville, On

Web and Creative SpecialistManaged, maintained and updated the organization’s website; developed print and interactive collateral; and provided communications support for internal/external communications, including web writing, social media, graphic design, and advertising initiatives.• Wrote, edited and published job search, employment and community related content to the website• Ensured proper grammar, editorial consistency, on–brand messaging, and web writing best practices• Researched and launched new digital initiatives.• Developed and facilitated online workshops • Maintained online chat feature• Designed, developed and wrote communications materials, including newspaper advertisements, posters, flyers, brochures, forms, documents and presentationsOnline Employment AdvisorDelivered structured and individualized online support to job seekers.• Developed and managed online employment advising program• Used interpersonal communication and problem-solving skills to perform client interviews, employability assessments, case management, and individualized counselling• Maintained client files, including development of return to work action plans• Conducted labour market and occupational research; developed and administered skills sessions• Mentored clients through career exploration, resume and cover letter development• Used emotional bracketing, descriptive immediacy and other text-based communication techniques to contextualize and enhance the meaning of email communication

Assisted with marketing, planning, promotion, public relations and marketing research in support of sales and the goals of the company; challenged to maintain three distinct brand strategies.• Developed, edited and managed the content, copy and editorial plan of websites that went beyond the traditional ‘brochure’ site through extensive research, and close cooperation with partner sites• Coordinated online initiatives, i.e. content exchanges, banner advertising and affiliate marketing• Crafted content for emails, website, articles and promotional material• Launched the first environmentally-focused automotive online portal increasing traffic and broadening the web audience

Bachelor Of Social Sciences, Sociology

Social Services Worker