Pivotus (formerly known as ‘MyMediaTradingDesk’ or ‘MMTD’) assists corporates, media buyers and creative agencies to help them streamline their digital media spend, reporting and analytics for maximum impact.In my six years in Pivotus, I have contributed to the digital media success of for most of the company's key accounts such as JLL, University of Tasmania, RACT Tasmania, Snap Fitness, Criteria (formerly Revelian), Metricon, Blundstone, PHN, RSAC Tasmania, and LNP to name a few in trading platforms such as The Trade Desk, DV360, Outbrain, and Linkedin. Responsible for programmatic media plan response, campaign set-up, optimization, troubleshooting and reporting. I provide meaningful impact to our clients by ensuring campaign performance exceeds targets (CPM, CPC and CPL) and providing them data-driven insights from their campaign results - including attribution reporting, first-party audience analysis and cross-channel performance. Pivotus is a chosen digital media partner to drive awareness, traffic and leads to clients across a broad range of industries including retail, property, education, politics and wholesale because they trust us to continue to deliver.Meanwhile, our values drive our behaviour.Digital Media Strategy skills are essential in our industry, as are setup and optimisation abilities across programmatic inventory and other platforms. But rock-solid values? They’re something innate to us at Pivotus.We take ownership of our decisions, we deeply value honesty and we’re passionate about superior customer service.

•Connects and fosters relationship with suppliers – email, pay-per-call, call centers, affiliate networks and digital advertising agencies•Manage operations of supply side – creative creation, platform campaign set-up, testing campaigns, A/B testing and performance analysis.

•Led the company expansion in Southeast Asia from establishing relationship with affiliate networks to working closely with brands/advertisers for campaign promotion. •In-charge of overall operations in Southeast Asia•Makes sure that the site is up to date with the latest promotions, deals and vouchers from merchants.•Analyze competitors, evaluates monthly performance of programs on-boarded and ensure that KPIs are reached, if not surpassed.

Lead expansion of Ominto in SEA. Acquired over 200+ merchants for the network in a span of 1 month.Manage merchant and affiliate partner acquisition in SEA - PH, MY, ID, SG and TH. Point of contact of affiliate networks operating in SEA.

•Manage set-up of campaigns from different Globe business units•Accountable for campaign performance, development and delivery on budget, schedule and report analysis•Work with strategic partners and vendors to assure campaign delivers maximum results.•Identify tactical optimizations to be executed and combine this information to deliver a concise update for the client.•Deliver weekly campaign reports for clients & responsible for checking data sets and identifying any errors.•Responsible for ensuring that all campaigns are adequately tracked via third party tracking platform (Sizmek/MediaMind)•Create insightful end of campaign reports (post-mortem) with recommendations for future campaigns•Analyze these data from reports and look for changes in key performance metrics and trends over time.•Ensures revenue to for each campaign is being tracked properly for finance purposes.

•Open new opportunities for the company worldwide including mobile site owners, media agencies and app developers for mobile sites, Android and iOS traffic monetization. •Perform all aspects of managing day-to-day publisher activities •Manage and control both business and technical escalation from publishers with continuous effort to ensure effective communication to maintain partnership. •Strategically analyze reports and optimize publisher performance to ensure maximum profitability while lowering cost. •Make sure that supply from publishers meets the demand for the campaigns to secure optimum performance of the system. •Work on the team’s target goal set by Publisher Operations Manager •In-charge to train the team on technical aspects of the industry.

•In-charge of campaign set-up from advertising to traffic network of various affiliate brands for Europe, Asia and US •Checks campaign performance, analyze results and optimizes it to suit the goal of the campaign. •Trained to set-up online display campaign, mobile campaigns and retargeting campaigns on various internet traffic networks (CPM, CPS, CPC & CPL) •Account management for affiliate partners from creative to analysis of report. •Handles campaign creation on various RTB platforms – Appnexus, Turn, Site Scout, Good Ad Exchange, Google Double Click, RightMedia and MediaMath

•Oversees the team and serves as direct point of contact of the CEO. •Monitors and sets weekly quotas for both teams in terms of sales and workload •Ensures that the team's quota is reached •Executes business development strategies •Manages suppliers from acquisition to sales support •Map out and line up offers based on the current season, occasion, trend or demand from consumers •Streamline working process of employees.

•Assists the marketing manager in conceptualizing & implementing the brand’s marketing strategies and plans. •Conceptualizes local and national store promos for the brand. •Responsible in conducting surveys & analyzing the results for the brand’s market research. •Handles marketing related concerns of 60 stores nationwide. •Works with different companies in exploring possible brand tie-ups •Plans and coordinates activities for events like auto shows, exhibits and mall displays •In-charge of the brand’s press release, social networking activities and website updates.