Chantal Suthons Email & Phone Number

St. Catharines, On, Ca

Canada

Canada

Niagara Falls, Ontario

- Accountable for developing and leading the execution of the marketing and communications strategic plan and related budgets for Canada’s #1 leisure travel destination; key objective of driving brand reputation/awareness and increasing consumer demand to translate to increased tourism expenditures. - Collaborate with industry stakeholders and regional, provincial and federal government agencies to coordinate tourism initiatives and events, research and funding opportunities. - Drive website visitation and conversion to tourism members through creative content development and digital marketing initiatives (summer 2022 website traffic up 115% over summer 2019); increased website visitation by 14% and lead generation to member websites by 47% during a pandemic, while managing communication of the ever-changing Public Health guidelines and protocols within the destination to consumers, key stakeholders and media to keep Niagara Falls top of mind for future travel. - Lead event strategy and execution, including the one-hour Alessia Cara Live from Niagara Falls TV special (60 million earned media impressions and two international marketing awards – New York Festivals Film & TV Awards, UK Drum Awards), annual Winter Festival of Lights (saved $1million in operating costs in first year managing the event) and created the new city-wide Niagara Falls Music Live event series.- Manage media and public relations strategy; developed influencer program.

Niagara-On-The-Lake, Ontario

- Responsible for supporting growth and consumer visitation to four Ontario wineries through ongoing marketing initiatives, media relations, and partnerships.Wineries: Peller Estates, Trius Winery, Thirty Bench Wine Makers, Wayne Gretzky Estates Winery & Distillery - Manage the promotion and consumer engagement of five wine clubs, including advertising, POP, e-commerce, monthly/bi-monthly/quarterly newsletters, partnerships, and events.- Member of the OMNI Management Team, helping lead the digital strategy for APL with key stakeholders.

Niagara-On-The-Lake, On

- Manage the execution of the e-commerce strategy for Andrew Peller Limited’s family of brands (six wineries in Ontario and British Columbia including Peller Estates, Trius Winery, and Sandhill Wines; 100 retail stores ~ The Wine Shop).- Increased overall e-revenue by 32% in first year; an increase in revenue of 247% for one winery through the development of monthly, consumer-focused campaigns.- Collaborate with management teams to develop revenue generating promotions; recommend products based on consumer trends, past successes and expertise.- Create and deploy all email marketing campaigns (350+ emails per year); write/edit copy; design graphics and modify digital assets; perform stringent QA tests; execute A/B testing, database segmentation, email marketing best practices; maintain email databases. - Ensure product availability for all campaigns; communicate promotion details with distribution centre, customer service, order entry and management teams.- Track and measure campaign metrics; provide post-promotion analysis.- Develop and manage an annual email marketing calendar in conjunction with tourism department; ensure campaigns are timed suitably and effectively in the best interest of our consumers. - Maintain all websites using e-commerce platform and content management systems with up-to-date product inventory; write copy for all products and online promotions; create promo codes; maintain transactional emails; make recommendations to improve online buying experience.- Initiated and developed the first Cyber Monday campaign in 2012 with great success. Expanded the campaign to the two largest brands in 2013 and exceeded expectations. Attracted first-time buyers at a rate of 48% of total sales; an incredible feat for the direct to home wine industry!- Managed the CASL integration for all touch-points (on and off-line), and continue to educate employees at all levels.

Vineco International Products - A Division Of Global Vintners Inc.

- Administered national promotions; developed and coordinated marketing materials in collaboration with external agencies; maintained ongoing communication with internal departments, retailers, and external suppliers.- Supported the development and implementation of the annual marketing plan; analyzed product performance in key markets; provided post-promotion analysis.- Initiated and developed a monthly eNews, replacing the costly monthly mailer to over 600 retailers. Immediate success with 95% of retailers making the switch to digital and a consistent open rate of over 65%.- Lead the development and deployment of all email marketing campaigns; wrote copy; modified and created digital assets; managed email database; monitored and reported on campaign analytics; created and maintained a 6-12 month email marketing calendar.- Managed and updated e-commerce website with new products, updated inventory, and marketing tools for retailers.- Coordinated and launched online marketing campaigns. - Increased online orders by 27% in 4 months through email marketing campaigns, presentations and training sessions for sales team, and communication to retailers.- Effectively managed value (cost and quality) of marketing materials; managed all print and digital assets for marketing and sales teams.- Identified new processes and initiatives to save design agency expenses by modifying e-commerce website structure to provide more in-house flexibility. - Created high quality PDF marketing materials for retailers with editable fields (for individual store information) making it more efficient and cost-effective for our retailers to advertise in local newspapers, further reducing the corporate expense on design agencies.

Beamsville, On

- Promoted to Retail Supervisor after 8 months at Peller Estates Winery.- Responsible for daily operations at premium winery boutique; supervised and motivated staff of seven; created staff schedules; coordinated in-store merchandising; managed wine and accessory inventory; produced weekly sales reports and promotion updates for management.- Ensured best-in-class customer service from the entire team.- Excelled at coordinating and leading wine tours and tastings for guests, wine writers and industry professionals.- Awarded 'Gold Bottle' for outstanding customer service twice in 5 months.

Peller Estates Winery, Niagara-On-The-Lake, On

- Provided a positive winery experience for guests through educational tours and seminars relating to the company and its winemaking processes with groups of up to 80.- Consistently over achieved monthly targets for wine club memberships.- Assisted with in-store merchandising and daily retail store duties.- Represented the winery at off-site events in Niagara Falls and Toronto.- Wrote monthly updates for the company's Winery News.

- Designed sales and marketing collateral for clients in tourism, politics, real estate, construction and retail – print, digital and promotional materials.- Developed and managed multifaceted marketing campaigns, effectively driving brand awareness and increasing sales: promotional events, conventional advertising channels, trade shows, social media marketing, SEM, email marketing.- Largest campaign saw 1 million website hits in 30 days with lead generation from email and print materials.- Produced creative briefs and marketing analysis to provide clients with ROI.- Copy writing and editing for print and digital publications.

Thunder Bay, On

- Managed three international websites – including the new North of Superior portal on the Ontario Tourism website – managed member databases, wrote and edited content, designed graphics, coordinated photography, and improved search engine optimization.- Assisted with design and marketing strategies, and initiated social media profiles.- Designed creative for the association and its members for provincial and international publications.- Edited the annual tourism magazine.- Attended trade shows to promote the tourism association and its members.

Thunder Bay, Ontario

- Worked diligently with a small group of dedicated volunteers to register the organization as an incorporated charity (2007). - Instrumental in growing the organization through coordination of promotional blitzes and marketing campaigns; writing press releases, fundraising letters, radio ads; designing brochures, posters, website. - Charity spokesperson for local news interviews and televised community events programs. - Initiated the largest fundraiser to date, coordinating major events, securing corporate sponsorship, and designing the end product (2009 Children’s Calendar).- Management of day-to-day operations; volunteer recruitment and coordination; organizing trade show booths, special events, and donation drives.

Thunder Bay, On

- Short-term contract to provide agency with successful execution of client projects.- Project management, brand development, creative design.- Provided clients with creative strategies, brand awareness, and emerging technology trends. - Impressed agency with communication and project management skills.

Thunder Bay, On

- Developed the graphical user interface for the new medical school’s online learning environment.- Created educational graphics and multimedia presentations for staff meetings and student orientations.- Assisted other departments with creative strategies and design, and technical trouble-shooting.

Thunder Bay, On

- Designed and developed educational CD-ROM for Ontario moose hunters (distributed throughout the province and advertised in MNR hunting regulation guides). - Researched and wrote the educational content, working with scientists and biologists to ensure accuracy. - Knowledge of French allowed for trouble-free communication with translators to develop French version.- Designed product packaging and trade show displays.- Promoted new release at the Toronto Sportsmen’s Show.

Thunder Bay, On

- Designed and developed educational CD-ROMs about paper mill safety.- Onsite photography; filmed and edited videos on equipment safety and protocols.- Wrote training manuals and provided training and support to mill staff and visitors.

Level 2, Wine & Spirits

Communications

Writing in Organizations: Enhanced writing skills and built a systematic process to plan, organize, and revise business communications.

Multimedia Production, Marketing Strategies, Media Writing, Project Management, Graphic/Web Design, Film, Photography

Activities and Societies: Editor-in-chief of college student newspaper3 year advanced diploma, 3.61 GPA