Chantal Suthons Email & Phone Number

St. Catharines, ON, CA

Canada

Canada

Niagara Falls, Ontario

- Accountable for developing and leading the execution of the marketing and communications strategic plan and related budgets for Canada’s #1 leisure travel destination; key objective of driving brand reputation/awareness and increasing consumer demand to translate to increased tourism expenditures. - Collaborate with industry stakeholders and regional.

Niagara-on-the-Lake, Ontario

- Responsible for supporting growth and consumer visitation to four Ontario wineries through ongoing marketing initiatives, media relations, and partnerships.Wineries: Peller Estates, Trius Winery, Thirty Bench Wine Makers, Wayne Gretzky Estates Winery & Distillery - Manage the promotion and consumer engagement of five wine clubs, including advertising.

Niagara-on-the-Lake, ON

- Manage the execution of the e-commerce strategy for Andrew Peller Limited’s family of brands (six wineries in Ontario and British Columbia including Peller Estates, Trius Winery, and Sandhill Wines; 100 retail stores ~ The Wine Shop).- Increased overall e-revenue by 32% in first year; an increase in revenue of 247% for one winery through the development.

Vineco International Products - A Division Of Global Vintners Inc.

- Administered national promotions; developed and coordinated marketing materials in collaboration with external agencies; maintained ongoing communication with internal departments, retailers, and external suppliers.- Supported the development and implementation of the annual marketing plan; analyzed product performance in key markets; provided.

Beamsville, ON

- Promoted to Retail Supervisor after 8 months at Peller Estates Winery.- Responsible for daily operations at premium winery boutique; supervised and motivated staff of seven; created staff schedules; coordinated in-store merchandising; managed wine and accessory inventory; produced weekly sales reports and promotion updates for management.- Ensured.

Peller Estates Winery, Niagara-on-the-Lake, ON

- Provided a positive winery experience for guests through educational tours and seminars relating to the company and its winemaking processes with groups of up to 80.- Consistently over achieved monthly targets for wine club memberships.- Assisted with in-store merchandising and daily retail store duties.- Represented the winery at off-site events in.

- Designed sales and marketing collateral for clients in tourism, politics, real estate, construction and retail – print, digital and promotional materials.- Developed and managed multifaceted marketing campaigns, effectively driving brand awareness and increasing sales: promotional events, conventional advertising channels, trade shows, social media.

Thunder Bay, ON

- Managed three international websites – including the new North of Superior portal on the Ontario Tourism website – managed member databases, wrote and edited content, designed graphics, coordinated photography, and improved search engine optimization.- Assisted with design and marketing strategies, and initiated social media profiles.- Designed creative.

Thunder Bay, Ontario

- Worked diligently with a small group of dedicated volunteers to register the organization as an incorporated charity (2007). - Instrumental in growing the organization through coordination of promotional blitzes and marketing campaigns; writing press releases, fundraising letters, radio ads; designing brochures, posters, website. - Charity spokesperson.

Thunder Bay, ON

- Short-term contract to provide agency with successful execution of client projects.- Project management, brand development, creative design.- Provided clients with creative strategies, brand awareness, and emerging technology trends. - Impressed agency with communication and project management skills.

Thunder Bay, ON

- Developed the graphical user interface for the new medical school’s online learning environment.- Created educational graphics and multimedia presentations for staff meetings and student orientations.- Assisted other departments with creative strategies and design, and technical trouble-shooting.

Thunder Bay, ON

- Designed and developed educational CD-ROM for Ontario moose hunters (distributed throughout the province and advertised in MNR hunting regulation guides). - Researched and wrote the educational content, working with scientists and biologists to ensure accuracy. - Knowledge of French allowed for trouble-free communication with translators to develop.

Thunder Bay, ON

- Designed and developed educational CD-ROMs about paper mill safety.- Onsite photography; filmed and edited videos on equipment safety and protocols.- Wrote training manuals and provided training and support to mill staff and visitors.

Level 2, Wine & Spirits

Communications

Writing in Organizations: Enhanced writing skills and built a systematic process to plan, organize, and revise business communications.

Multimedia Production, Marketing Strategies, Media Writing, Project Management, Graphic/Web Design, Film, Photography

Activities and Societies: Editor-in-chief of college student newspaper3 year advanced diploma, 3.61 GPA