Chantal Van Putten Email & Phone Number

New York, Ny, Us

Bankside, London, Gb

•Develop SEO strategies for clients GlaxoSmithKline, HSBC, and Dolby Laboratories based on keyword research, search trends, competitive analysis, domain authority, current rankings, and technical factors by analyzing data from Screaming Frog, SEMRush, BrightEdge, Google Analytics, and Adobe Analytics.•Provide recommendations to optimize product listings on Shopify Plus and Amazon eCommerce platforms.•Develop title tag, meta descriptions and highlighted and added relevant links to sites.•Handle client relations with assigned clients providing feedback, reports and updates weekly.

Paris, Ile-De-France, Fr

•Performed keyword optimizations for multiple client blogs and consulted on content strategies aimed at improving the organic share of voice and clicks for tracked keywords•Restructured two client accounts with new ad copy, keywords, and audience targeting as they were transitioning from awareness based goals to e-commerce/conversion focused goals•Part of a team that supports a dozen clients totaling over 3M in yearly ad spend. Responsible for researching new keyword territories, expanding and optimizing client keyword portfolios, setting up campaign tests, and formulating points of view on new AdWords betas to help clients find the strategy that best supports their goals

New York, New York, Us

•Lead focus groups, conducted interviews, and performed surveys to understand the customer experience•Worked with marketing and design stakeholders to use customer insights to redesign paper billing statements, the homepage, multiple landing pages, and internal tools resulting in a boost in free and premium signups and a 50% faster process for responding to client requests

Ithaca, Ny, Us

•Used Bootstrap and ColdFusion to create a user-friendly and searchable database to increase employee efficiency•Tested new features of websites to improve how employees engage with students in their MOOCs•Used Moodle to teach employees how to use new web applications to increase marketing efforts

•Suggested new tactics to screen potential lessees before an appointment showing, increasing turnover rates by 10%•Researched and created a roommate matching survey resulting in a 5% increase in successfully filling open rooms in room shares

•Continuously outperformed other associates in making calls to potential customers•Suggested a new application form to increase engagement with potential students

•Developed a gap year program to increase support to schools while engaging to recent graduates•Established success plans to clarify client goals and enable them to measure their progress•Prepared content to guide educators on how to fully utilize online learning platforms in their schools

Ithaca, Ny, Us

•Recruited participants for national and local surveys with the highest productivity rate on the team•Quantitatively analyzed survey data using SPSS and created reports for public dissemination

Ithaca, Ny, Us

•Responsible for organizing community events so as to foster a more inclusive and accepting community•Planed events, led weekly discussions, and managed the front desk

Ithaca, Ny, Us

•Conducted field experiments to collect readings of phosphorus levels used to predict the possibility of harmful algal blooms in the Great Lakes•Collaborated with schools and educational outreach teams to report findings to the general public

Bachelor’S Degree, Communication

Ies Shanghai: Economy, Business & Society

Ciee International Service-Learning Program