Chantel Cassar Email & Phone Number

Category Communications is a PR agency that is on a mission to provide strategic communications solutions to North America’s changemaking brands, founders and leaders.

Toronto, Ontario, Ca

Leading the Toronto office at Talk Shop, overseeing a talented team of 25 PR professionals. Together, we develop and execute creative communications plans that align with our client’s business objectives and make a bottom line impact. In my role, I oversee business development, HR, Operations and Client Services. I’m passionate about creating a workplace culture that is collaborative, supportive and fun.

Toronto, Ontario, Ca

Led and operated a $1.5M+ business unit at Talk Shop with a portfolio of clients in the real estate, retail, lifestyle and hospitality industries. As a Business Director, I oversaw strategic counsel for our portfolio of clients, team management, recruiting and business development.

Toronto, Ontario, Ca

• Manages and oversees the success of all aspects of public relations on client accounts. Successfully leading a portfolio of lifestyle, hospitality, real estate, and finance accounts. • Manages and motives teams to meet and exceed client goals and expectations• Develops integrated strategic communications plans to achieve corporate, project, and product objectives for clients. • Composition of PR related messaging (media messaging, pitches, press releases, blog content etc)• Creation of digital marketing or content marketing strategies• Blogger/influencer marketing and management • Fostering and maintaining relationships with journalists across Canada and the United States to create regular and appropriate public relations exposure for clients• Event management & strategyDirect to public stunts and experiential marketing

Toronto, Ontario, Ca

• Directly supported account managers on all aspects of public relations for clients • Consistently engaged in media relations generation coverage for clients in target outlets• Fostered and maintained relationships with journalists across Canada and the US to create exposure for clients• Executed local and national social media campaign and blogger activations creating increased online exposure for brands• Executed and supported on events• Developed a social media strategy and daily management of client’s social media channels• Monitoring and tracking of key success metrics of all PR efforts

Chicago, Illinois, Us

Experiential Marketing for Fortune 500 Companies including Labatt, Diageo, Coca-Cola, Windows, Nokia• Created strong product impressions, leaving individuals with positive brand experience.• Communicated key messages about a specific brand to the target audience• Engaged a variety of consumers in conversation about the product, resulted in increased sales• Utilized social media tools to promote the brand • Assisted in the coordination of successful event execution for brands

• Managed daily operations, directing a staff of 35• Hired, trained and developed employees• Organized and maintained a safe work environment• Managed accounts payable, payroll, and team resourcing• Customer service, handled customer concerns, requests and responded to their needs• Coordinated events including employee bonding events and kids birthday parties• Budgeted labour hours, scheduled employees, reported daily sales• Extensive use of Microsoft Office: Word, Excel and Outlook

Bachelor Of Arts, Criminology & Sociology

Public Relations