Chantel Cassar Email and Phone Number
Chantel Cassar work email
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Chantel Cassar personal email
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I am the Co-Founder of Category Communications, a Toronto-based PR agency on a mission to help North America’s changemaking brands, founders and leaders tell their stories. We help category-defining businesses craft communications strategies that not only enhance brand connectivity but also deliver real bottom-line impact.Originating from a background in experiential marketing, I have developed a strong understanding of how to bring clients' stories to life across multiple channels through impactful storytelling, events and experiences. With more than a decade of experience in the public relations and marketing industry, I have a deep passion for and expertise in the real estate, retail and technology sectors. Throughout my career, I have spearheaded and executed programs for prominent North American brands and Fortune 500 companies. Some of my previous clients include Ford Canada, Starbucks, Sotheby’s International Realty Canada, Mosaic Homes, Best Buy, and more. Key to success in the communications industry is people. I love building strong teams and collaborative workplaces where people can thrive professionally and personally. At Category, I hope to help foster the next generation of storytellers and business leaders.www.categorycomms.com
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Co-FounderCategory Communications Jan 2024 - PresentCategory Communications is a PR agency that is on a mission to provide strategic communications solutions to North America’s changemaking brands, founders and leaders.
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Vice PresidentTalk Shop Jan 2021 - Nov 2023Toronto, Ontario, CaLeading the Toronto office at Talk Shop, overseeing a talented team of 25 PR professionals. Together, we develop and execute creative communications plans that align with our client’s business objectives and make a bottom line impact. In my role, I oversee business development, HR, Operations and Client Services. I’m passionate about creating a workplace culture that is collaborative, supportive and fun. -
Business DirectorTalk Shop Jun 2018 - Jan 2021Toronto, Ontario, CaLed and operated a $1.5M+ business unit at Talk Shop with a portfolio of clients in the real estate, retail, lifestyle and hospitality industries. As a Business Director, I oversaw strategic counsel for our portfolio of clients, team management, recruiting and business development.
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Account ManagerTalk Shop Dec 2014 - Jun 2018Toronto, Ontario, Ca• Manages and oversees the success of all aspects of public relations on client accounts. Successfully leading a portfolio of lifestyle, hospitality, real estate, and finance accounts. • Manages and motives teams to meet and exceed client goals and expectations• Develops integrated strategic communications plans to achieve corporate, project, and product objectives for clients. • Composition of PR related messaging (media messaging, pitches, press releases, blog content etc)• Creation of digital marketing or content marketing strategies• Blogger/influencer marketing and management • Fostering and maintaining relationships with journalists across Canada and the United States to create regular and appropriate public relations exposure for clients• Event management & strategyDirect to public stunts and experiential marketing
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Account AssociateTalk Shop Apr 2013 - Dec 2014Toronto, Ontario, Ca• Directly supported account managers on all aspects of public relations for clients • Consistently engaged in media relations generation coverage for clients in target outlets• Fostered and maintained relationships with journalists across Canada and the US to create exposure for clients• Executed local and national social media campaign and blogger activations creating increased online exposure for brands• Executed and supported on events• Developed a social media strategy and daily management of client’s social media channels• Monitoring and tracking of key success metrics of all PR efforts
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Brand AmbassadorMosaic Sales Solutions Jul 2011 - Jul 2013Chicago, Illinois, UsExperiential Marketing for Fortune 500 Companies including Labatt, Diageo, Coca-Cola, Windows, Nokia• Created strong product impressions, leaving individuals with positive brand experience.• Communicated key messages about a specific brand to the target audience• Engaged a variety of consumers in conversation about the product, resulted in increased sales• Utilized social media tools to promote the brand • Assisted in the coordination of successful event execution for brands -
Assistant ManagerEmpire Theatres Sep 2005 - Sep 2010• Managed daily operations, directing a staff of 35• Hired, trained and developed employees• Organized and maintained a safe work environment• Managed accounts payable, payroll, and team resourcing• Customer service, handled customer concerns, requests and responded to their needs• Coordinated events including employee bonding events and kids birthday parties• Budgeted labour hours, scheduled employees, reported daily sales• Extensive use of Microsoft Office: Word, Excel and Outlook
Chantel Cassar Skills
Chantel Cassar Education Details
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Western UniversityCriminology & Sociology -
Simon Fraser UniversityPublic Relations
Frequently Asked Questions about Chantel Cassar
What company does Chantel Cassar work for?
Chantel Cassar works for Category Communications
What is Chantel Cassar's role at the current company?
Chantel Cassar's current role is Co-Founder at Category Communications.
What is Chantel Cassar's email address?
Chantel Cassar's email address is cr****@****ail.com
What schools did Chantel Cassar attend?
Chantel Cassar attended Western University, Simon Fraser University.
What are some of Chantel Cassar's interests?
Chantel Cassar has interest in Poverty Alleviation.
What skills is Chantel Cassar known for?
Chantel Cassar has skills like Public Relations, Social Media, Media Relations, Social Media Marketing, Facebook, Social Networking, Event Planning, Marketing Strategy, Strategic Communications, Blogging, Marketing, Event Management.
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