Senior leader with 20+ years of cross-sector experience focused on improving equitable access and quality of behavioral healthcare for youth. Rooted in personal experiences supporting family members with mental health challenges, my work leverages evidence-based, public health strategies to transform mental healthcare systems. Passions: Improving health equity through technology; co-designing health interventions with community partners; addressing social determinants of health; growing organizations, brands, and products; nurturing teams; and bringing initiatives to scale.Highlights:- Designed and operated digital healthcare interventions using human-centered design, behavior change theory, and lean product principles; contributed to the evidence base supporting early intervention through academic research (Strong365/Northwell Health)- Achieved ambitious awareness and user acquisition targets through digital/performance marketing (Google Ads, SEO/web/blog, social); cultivated online communities; spurred systems change through digital health interventions (Strong365/Northwell Health, Stanford/allcove, OnTrackNY, Michigan Minds)- Growth strategy: Drove topline growth + profitability by designing and scaling high-growth initiatives, developing go-to-market strategy for new product launches, new target segments, and formulating strategic partnerships (HearMe, LendingClub, iShares)- Content marketing strategy, brand identity/creative development, large-scale integrated marketing campaigns, strategic communications (iShares, LendingClub, Strong365, UCSF, OnTrackNY, and many more)