Chantel K. Smith Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

• Account management for all aspects of Air Canada’s national sports sponsorship portfolio; including development of integrated partnership platforms across activation, social, digital, branded video content, events, and.
• Provide strategic counsel and planning for client’s sponsorship properties.
• The sports sponsorship portfolio includes the Toronto Maple Leafs, Montreal Canadiens, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Winnipeg Jets, Toronto Raptors, 2016 World Cup of Hockey, 2016-17 World Junior.
• Work closely with Air Canada to manage a $1.3-million-dollar budget.

Toronto, Canada Area

• Provide strategic consulting on agency and client PR initiatives, including interfacing with account and creative teams, insights and planning groups, as well as client PR departments.
• Manage the corporate reputation/brand and voice of the agency in the market.
• Assist the corporate development team on all new business opportunities.
• Lead all agency internal communications and initiatives.
• Find content creation opportunities, PR and media engagement for the benefit of the agency and clients.
• Develop crisis management plans and correspondence for the agency.

Oakville, ON

• Assist Primary Brand Communications Manager with strategic development of engagement and activation programs with key partners such as Maple Leaf Sports and Entertainment (MLSE), Free the Children, and the Toronto.
• Manage the Drive 4UR School & Community program, overseeing all agency and program deliverables
• Work closely with agencies to ensure strategic and brand alignment across all partnership communication channels, including print, online, digital, and social
• Participate in the design, development and activation/implementation of key partnerships, primary brand communication strategies and experiential programs

Oakville, ON

• Co-created and managed F-150 media event in Drumheller, Alberta in May 2013 (which went on to win an CPRS ACE Award for ‘Best Use of Media Relations over $50,000’ in May 2014)
• Launched all-new Fiesta with 40 media from across the country with a lifestyle event in Ottawa and Gatineau in August 2013
• Promoted North American premiere of Fiesta ST in Toronto with appearance by celebrity driver Ken Block in October 2013
• Led Ford’s involvement at 2013 Edmonton Motorshow media day, including: organizing press conference for the Canadian debut of the Atlas Concept, preparing executives for media interviews, and speaking on behalf of the.
• Act as Ford spokesperson in media appearances for product launches and new technology
• Prepare speeches and talking points for executives at Canadian auto shows and media events

Oakville, ON

• Managed partnerships with Juvenile Diabetes Research Foundation (JDRF) and United Way, including the annual Ford Race to End Diabetes event and various United Way initiatives
• Led all aspects of Ford’s Global Week of Caring initiatives in Canada, including: stakeholder communications, employee engagement, media outreach, and logistics
• Wrote and edited the monthly newsletter distributed to all Ford of Canada employees
• Assisted in the planning and development of national media events surrounding Ford’s four brand pillars – Quality, Safe, Green, and Smart
• Briefed senior executives with talking points for media interviews, public appearances, and employee events

Oakville, ON

• Assisted in the planning, implementation, and support of media events
• Acted as lead contact for the internal corporate volunteer program
• Developed biographies for senior executives
• Adapted U.S. media releases for the Canadian market
• Assisted with the distribution of news releases to national media outlets
• Provided photos, news releases, and responses to media inquiries

Toronto, ON

• Assisted in the development of the social media communication plan
• Created media kit for annual fundraising event

Mississauga, ON

• Managed the company’s social media campaigns
• Coordinated customer events, including luncheons and information sessions
• Assisted in planning and executing company summer programs to develop customer product knowledge
• Created promotional material and schedules for summer events

Public Relations Certificate, Public Relations

Bachelor Of Arts, Media, Information And Technoculture

Faculty of Information and Media Studies (FIMS) Ambassador • Worked with the Undergraduate Services staff to present to prospective.