"Skycarte love to blur the lines between indoor and outdoor furniture. To strive to develop products that utilize as many senses as possible; why does outdoor furniture need to look like ‘outdoor furniture?’ Why can’t indoor furniture handle a bit of weather? With this, the company set about designing a range of ‘Earthy’ furniture- as happy outside in the sun as it is inside under the roof." My role within Skycarte held a specific focus on all things creative within the company. I had a particular passion for the implementation of new products and the ways to market these items appealingly towards our target demographic.It was my job to make Skycarte a recognizable new brand with an interesting identity. To make the products exciting, with appetizing online content that always aimed to engage and entice our customers’ full attention.Achievements:∆ Introduce New Product to Market - Applying various forms of media I was able to analyze social behavior to identify and redesign the iconic Papasan Chair that would engage our target market. From initial design to sourcing materials, I successfully introduced the ‘Hangasan,’ the Hanging Papasan to Skycarte’s range, which is now responsible for nearly 23% of their total gross sales.∆ Relationship Building – Initiation of relationships with overseas manufacturers, which have now become regular suppliers for Skycarte in partnerships that are mutually beneficial for both parties.

"Space launched its first showroom in Sydney in 1993, and quickly established the benchmark for design retailing in Australia. The company has now developed into South-East Asia’s largest and most progressive retailer of contemporary design. Space values creativity, and believes it to be the most important catalyst for progress and innovation."As a Design Consultant within Space, I was responsible for building my own portfolio of clients and managing large client accounts. This included both retail customers and direct Business-to-Business trade clientele, as I worked alongside a selection of Melbourne’s top Architects and Interior Designers. I also offered a personal consultation service to clients home or office to gain an understanding of the space, budget and individual requirements in order to propose a tailored design solution.Responsible for meeting and exceeding high monthly sales targets, and managing all orders throughout the supply chain process.Achievements:∆ Consistently achieved top selling consultant over a calendar month during my 15-month tenure.∆ Allocated brand specialist of Moooi, Foscarini and Serralunga. Liaised directly with international industry representatives whilst in Melbourne.

My time at the Atticus & Milo Design Studio was organised on behalf of RMIT University whilst studying. Although it was a relatively short placement as a design intern, I learned alot as a result of a very talented mentor who kindly showed me an in depth preview into exactly what the Interior Design industry was like. An incredible experience as I was always encouraged to express my opinion and creativity within the studio.Responsibilities:∆ Site inspection & initial concept analysis.∆ Consulting directly with industry representatives.∆ Preparing client proposals.∆ Assisting client scope budgets.∆ Documenting concepts and inputting data into excel spreadsheets.Achievements:∆ Assisted in a marketing photo shoot for the House and Garden design magazine.