Do you ever wonder, what is the driving force that compels someone to buy specific product, service, or a new piece of technology? I feel the same way. According to neuroscience studies, 95% of a buyers journey is based on emotion rather than logic.Hi. My name is Chantelle Luicien, and I'm a marketing enthusiast from Houston, Texas. My mission is to bring emotion into even the most logical situations. With over a decade of experience in a variety of B2B and B2C roles, I am passionate about using data-driven research to better understand my audience and developing compelling go-to-market strategies by effective storytelling to help us reach our objectives.As a tech geek, I am constantly on the lookout for new and cutting-edge technology. I pride myself on being a lifelong learner, a modest leader, and a creative zealot.Specialities: GTM Strategy, Digital Marketing, Branding, Content Creation, Thought Leadership, Lead Generation, Product Design, Trade Shows