With extensive experience driving eCommerce success for multi-million dollar brands, I specialize in enhancing user experiences, executing strategic product roadmaps, and implementing innovative eCommerce solutions across platforms like Shopify, Salesforce Commerce Cloud, and Magento. As a Product Manager in the DTC personal care space, I prioritize and execute product strategies that enhance user experience to drive revenue growth.At Mockingbird, I focused on optimizing the customer journey, enhancing physical product experiences, and transitioning to Shopify 2.0 for agile digital product ideation and execution. At Ben Bridge, I increased annual revenue by redesigning the website, optimizing high-end product pages like Rolex, and boosting conversions through strategic merchandising of key categories. I also upgraded the eCommerce platform, enabling initiatives such as Connect with A Personal Jeweler, virtual try-ons, and BOPIS beta. At Bulletproof coffee, I led 20+ digital projects, implemented end-to-end subscription program contributing $2M in sales in 3 months. At Rachel Zoe, I launched and scaled the DTC channel to $1M in its first year, using customer insights to drive SKU and collection development, including a successful exclusive DTC collection launch.I am currently focused on conversion rate optimization (CRO), developing revenue-driving digital products, and integrating emerging technologies such as virtual and augmented reality, social commerce, personalization, and AI into the shopping experience. My goal is to refine and expand these skills to advance into a Head of Digital role, where I can lead strategies that enhance brand experiences across digital channels.Areas of Expertise: Ecommerce Strategy | Project Management | Website Management | Shopify Expertise | Site Migration and Replatforming | Technology Stack Strategy | Agile Development Planning | Site Merchandising | User Journey Mapping | Product Launch Strategy | Budget Management | Operational Improvement | P&L Management