Chanté Williams Email & Phone Number

Atlanta Metropolitan Area

Sales and Assortment Expansion:Collaborated with PD & Design teams and National Vendors to develop product assortments aligned with customer demand.Tested updates within Dress to maximize potential and aligned assortments with the promotional cadence and pricing strategy, resulting in increased sales.Inventory Optimization:Successfully reduced excess stock and right-sized current inventory flows, ensuring products met customer demand and store presentation needs.Strategic Planning:Developed accurate and insightful business recaps to communicate the performance of current seasonal SKUs.Implemented actions and strategies to continue or pivot as needed, showcasing the ability to think critically and produce results.Buying Logic and Item Planning:Demonstrated a deep understanding of buying logic to develop item plans for manual annual styles.Built the seasonal conceptual plan and executed comprehensive buys to align with business objectives.Leadership and Collaboration:Collaborated with cross-functional teams, including PD & Design, to drive innovation in product assortments and strategies.Led initiatives to drive sales, expand assortments, and optimize inventory levels.Innovative Strategies:Developed innovative strategies to own the Fall '24 buying process, ensuring alignment with business goals and customer needs.

Led the relaunch of Ambrielle Intimates digital experience and creative brief - First two weeks resulted in $2M in revenue, 7.65% conversion across both subs, and entries were up double digits in both categories.Link curation to optimize customer shopping journey on JCP.comCollaborating with cross-functional partners to enhance promotional events, launches, and marketing campaigns.Continued optimization of Dept Page and Hover destinations to maximize engagement and conversion.Designed, presented, and executed the creative brief for the Digital Customer Journey of Ambrielle Intimates.

Dallas/Fort Worth Area

Own and maintain product setup, and details for company-wide and divisional initiatives across stores and JCP.com to ensure a best-in-class customer experience. Manage the lifecycle of 1000 SKUs across two Lifestyles during a Fiscal Year.Purchase order creation, and tracking on-hand inventory.Performs weekly site audits that involve managing product pages, images, and item attributes.Implemented training for MA onboarding.Onboarding and management of the vendor community.

Greater Atlanta Area

Greater Philadelphia Area

Executed brand messaging and knowledge of trends with customer connections to increase sales and brand awareness. Owned product lifecycle of new merchandise from concept through go to market contributing to category assortment growth.Enhanced the customer experience and initiated sales through engagement, and merchandising.Analyzed assortment for white space opportunities and sourced vendors for assortment expansion.