Wan Qing C. Email & Phone Number

• Lead strategic B2B & B2C digital planning with business units, conceptualising user journey phases, and developing holistic solutions to increase scale across for the SEA region. • Spearhead lead generation, sales and brand strategy campaigns of across diverse product portfolios across the SEA region.• Collaborate extensively with sales teams, leveraging on Sales Cloud to manage prospect database and sales pipeline.• Drive email marketing initiatives and event engagements aimed at sustaining brand visibility and fostering engagement with current clientele.

• Worked with cross-channel biddable media – SEM, Social, Programmatic.• Implemented strategic optimisations and conducted thorough analyses to meet and surpass ROAS, sales targets, and other essential KPIs for clients across the APAC region.• Engaged in strategic planning and conceptualisation of user journey phases and market research for new campaign initiatives, while effectively allocating budget resources.Industry of client accounts: retail, education, software engineering, hospitality

• Worked with cross-channel biddable media — SEM, Social, Programmatic and App.• Skilled in ad trafficking, floodlight tagging, independently managing digital campaigns from inception to completion, and delivering strategic insights and recommendations.• Managed a small team of 2-3 and conducted best practices trainings for the wider team.• Handled campaign budgets exceeding $1MM, overseeing budget allocation, setting KPI targets, and ensuring cost efficiency for clients in APAC and EMEA regions.Industry of client accounts: tourism, streaming entertainment

SEM, Programmatic Display, Social & App

Singapore

Black Marketing aims to enable entrepreneurs and professionals alike to achieve their business objectives through LinkedIn.• Managed sales pipeline to generate business growth through LinkedIn — through SEO, content marketing and lead generation strategies.• Worked closely with the CEO and team members to conceptualise, establish formation of and execute campaign marketing strategies, and provide actionable insights.• Planned and led initiatives for events (workshops, conferences and masterclasses).• Built strong client relationships to ensure the account grows to its fullest potential, thus reducing gap forpotential clients to slip through.• Guided interns and tasked with regular review and delegation of work.

Singapore

Social Selling 2019 — organised by Black Marketing. Everything you ever wanted to know about Social Selling and B2B Marketing.20 speakers packed into one day at Marina Bay Sands on 9th July is not to be missed!Come and hear from 20 of the best social selling and B2B marketing professionals in Asia Pacific about how they achieve their sales and marketing objectives, and how you can too.Join us on an amazing day of learning, networking and inspiration.

Singapore

Part of the Key Accounts Management team under the marketing department during my summer internship.• In-charge of handling key accounts administrative tasks• Tasked with liaising and coordinating with the internal staff, external marketing partners, clients and stakeholders• Assisted in the planning of corporate events• Involved in sourcing for and liaising with appropriate vendors • Other adhoc duties required to be performed