Wan Xian Chan Email & Phone Number

Singapore

Singapore

Driving the customer engagement strategies for CapitaLand Workspace (Business Parks & Commercial), through relevant programming, collaborative partnerships and a spectrum of experiences.Key responsibilities include: Community engagement - Leading online and offline engagement strategies (i.e. monthly talks and anchor events such as community race and C-suites networking events), including the development of content for community app, website and social media platforms, drafting of internal and external communications (e.g. tenant circular and press releases). Project marketing - Project lead for the integrated marketing communications strategies for CapitaSpring, driving brand awareness and leasing momentum through ATL & BTL marketing strategies (e.g. events, print advertorial, KOL marketing, press releases, etc.).Partnership management - building strong and strategic partnerships with companies from different sectors, including tenants and government agencies. Project management - managing project teams of 2-7 people, manpower and resource planning, stakeholder engagement, reporting, management of timeline, budget and ROI. Advertising & Promotions (A&P) - managing events and advertising platforms (i.e. OOH media, atrium spaces), identifying potential advertising spaces and non-rental revenue opportunities, planning campaigns to drive footfall and retail sales.

Singapore

Part of a special division that focuses on shaping customer experiences at CapitaLand's commercial buildings.Main role includes the management and operations of CapitaLand’s web-based multi-service platform that brings a wide range of exclusive deals and services to the office community. Key roles include • Leading the end-to-end planning, creative development and implementation of members acquisition & retention strategies including sales and brand partnership marketing campaigns (offline and online) with MNCs, local companies and startups.• Merchant management - conduct merchant onboarding training, work with merchants to establish optimal sales performance and order fulfilment process.• Content management - developing and curating of content on website and marketing materials• Product management - Drafting of User Requirements Specification (URS) document, test scripts for UAT, UX design planning and copywriting for new platform - Initiate, analyse, propose, and work with internal and external tech team to introduce new enhancement to existing website (customer-facing & admin back-end) - Led the development of a standalone online registration platform with internal and external tech team

8 Ang Mo Kio Industrial Park 2

Key responsibilities include liaising with exhibitors and the internal marketing department and logistics and operations support for the expo.

7030 Ang Mo Kio Ave 5, Northstar @ Amk, #05-38

During my short stint supporting the accounts servicing department at an events management agency, I got to experience first-hand the ins and outs of the operations of an agency. Key responsibilities include events support (planning and execution), accounts servicing (liaison between internal departments, clients, and/or vendors), supporting pitches to clients, leads generation and cultivating potential clients.

7030 Ang Mo Kio Ave 5, Northstar @ Amk, #05-38

Bachelor Of Arts (B.A.), Communications And New Media

Activities and Societies: Exxon Mobil Campus Concert, member

International Summer School, International Advertising & Intermediate Korean

Integrated Events And Project Management

Activities and Societies: Singapore Polytechnic Welfare Services Club DEPM Industry Night 2012, Student Leader • Spearheaded the events.