PR, Branding, Marketing Communication, Media trip management, Event Organizer, advertisement production, and ads buyers. Responsible for planning marketing communications, brand positioning, public relations, advertising, and marketing plans in accordance with clients’ needs. • Developed marketing materials to generate sales and revenue for hotels, resorts, restaurants, coffee shops, spas, beauty clinics, schools, universities, embassies etc.

-Responsible for media planning activities, public relations and marketing communications of both the Eastin Hotels and U Hotel brands in Thailand.-Developed the annual brand and marketing communications plan in collaboration with the Marketing & Business Development Director that reflected the hotel’s business, revenue and strategic objectives.-Supervised the Press and public relations activities of the hotel including the development and execution of innovative Public Relations initiatives in line with the brands’ standard and image including the appearance of all printed and electronic materials. - Collaborated with key teams/departments to create and manage cross-organisational, integrated marketing campaigns. - Identified and developed appropriate strategic partnerships and sponsorship opportunities. - Coordinated the media’s interest in the hotels and ensured regular contact with target media and appropriate responses to the media’s requests. - Provided advice to chapters on marketing, communications and public relations. - Ensured that each hotel regularly conducted relevant market research and coordinated and oversaw this activity. - Created short- and long-term plans and budgets for the marketing/communications/public relations programmes and the activities, monitored the progress, assured adherence and evaluated the performance. - Supervised jointly with the in-house Art Director and graphic design team the hotel’s brand identity refining messaging and imagery for specific marketing campaigns. - Managed and supervised agencies and vendors who created and/or produced marketing materials, sales tools, videos/photos/images, web site content, event properties, promotional pieces, and other collaterals.- Oversaw and managed the total marcom budget, reviews, reporting and approvals at the property level and in line with regional guidelines/requirements under the Marketing & Business Development Director’s supervision.

- Responsible for PR and advertising strategy, plan and activities. Supports establishing a Public Relations culture which promotes and maintains good public relations in order to maintain the prestigious image of the hotel and promotes events equal to this image which also drives revenue. Direct Duties involve planning, directing, controlling, coordinating and participating in all Public Relations and necessary Sales activities • Create Annual PR, Advertising, Activities plan and concept • In charge of the Press and Public Relations activities of the Hotel; including the development and execution of innovative Public Relations initiatives, in line with Amari brand standards and image• Co-coordinating Press and Public Relations activities alongside operational implications.• Create content press releases, pre-post-photo release, web content, articles, etc. • Respond to requests for information from the media • Confer with production and support personnel to produce or coordinate production of advertisements and promotions.

- Responsible as a senior writer for Daybeds monthly magazine distributing all over Thailand with a mixture of contents which include architecture, interior designing, entertainment and lifestyle of people in different societies • Write and contribute articles in the following criteria: Social News, People Interview, Interior Design of Hotel / Resort / Houses / Shop / Pub / Restaurant, Traveling - Leisure News, Advertorials and Advertisings etc.

• Create marketing plans and campaigns in accordance to the issue’s theme to present to clients that are interested in buying advertising space in the magazine. • Come up with activities for readers as well as the magazine’s team to increase involvements and relationship between the two such as photo-taking workshops and table-top decorating sessions with the Emporium luxury department store •Personally coordinate with various major companies and build up a very good rapport with themHighlight of Achievement •Organized Special Yearly Magazines such as Best Design & Stylist Hotel/Resort in Thailand in hard cover

Accounted for elite clients such as Louis Vuitton (Thailand), Versace, Swarovski (Thailand), Central Department Store, ZEN Department Store and Shell AutoServ (Thailand) Louis Vuitton responsibilities: o Handled LV public relations of brand-image to meet the French corporate office standards including authorizing LV items to be lent to magazines and other media exposures o Presented LV Look Book which is the latest collections to editor-in-chief of various top-notch magazines as well as other press by assembling ready-to-wears, accessories and other products together with Japan, Hong Kong, Vietnam and France o Organized and prepared Exclusive Fashion Shows for new released items to VIPs and other press and medias Swarovski responsibilities: o Carried on marketing campaigns and promotions activities for the products being launched o Conducted PR activities and encouraged brand awareness and image by sponsoring the Miss Thailand beauty pageant competition for the candidates to wear company’s items during the semi-final round o Presented exclusive crystal accessories to various elite magazines for photo-shooting etc.

Main Contributor for Kinnaree Magazine (Thai airways International Abroad Magazine) & Anywhere Magazine (Monthly Traveling Magazine) • Wrote and contributed data and articles about Thai Culture and Thai Royal News for Kinnaree Magazine • Wrote and contributed data and articles for Anywhere Magazine about social news and lifestyle