Chany Wu Email & Phone Number

Hangzhou, Zhejiang, China

Customer lifecycle management for Alipay

Singapore

Headed the regional rider CRM lifecycle initiatives- Influenced the regional strategic CRM vision to have a full coverage across customer life stages and setup a competitive yearly roadmap and guaranteed the operating cadence for timely execution;- Developed close working relationship with cross-functional teams to improve relevance and impact of the CRM life cycles;- Hosted the regional CRM summit with the key aim of aligning regionally and fostering strong partnerships with local… Show more Headed the regional rider CRM lifecycle initiatives- Influenced the regional strategic CRM vision to have a full coverage across customer life stages and setup a competitive yearly roadmap and guaranteed the operating cadence for timely execution;- Developed close working relationship with cross-functional teams to improve relevance and impact of the CRM life cycles;- Hosted the regional CRM summit with the key aim of aligning regionally and fostering strong partnerships with local POCs and improve efficiency in executing the life cycle roadmap. Show less

Guangzhou

- Rider Loyalty Program: Designed membership system based on ROI projection model and user demographic insights, developed efficient incentive strategy to drive incremental trips and actives (widely used in South region), increased net actives & trips in Guangzhou since program rolled out;- Lifecycle Management: Responsible for early rider drip campaigns for south region, structuralized city scopes and customized contact strategy to drive first trip conversion lift;- Regional Operations… Show more - Rider Loyalty Program: Designed membership system based on ROI projection model and user demographic insights, developed efficient incentive strategy to drive incremental trips and actives (widely used in South region), increased net actives & trips in Guangzhou since program rolled out;- Lifecycle Management: Responsible for early rider drip campaigns for south region, structuralized city scopes and customized contact strategy to drive first trip conversion lift;- Regional Operations Strategy & Planning: Oversee 10 cites demand metrics and updated regional rider growth bi-weekly report with key insights to the region. Show less

Guangzhou

•Operation Strategy & Planning: Built up rider incentive projection model and RI efficiency dashboard, monitored marketplace efficiency performance and competition tracking, optimized rider promotion structure and strategy and helped the team achieve 3MM trips;•Lifecycle Management & Data Analysis: Strong focus on rider analysis and optimized KNN stimulator for uberPOOL to improve spend efficiency; Led rider engagement campaigns for Guangzhou and Foshan, structuralized rider segmentation… Show more •Operation Strategy & Planning: Built up rider incentive projection model and RI efficiency dashboard, monitored marketplace efficiency performance and competition tracking, optimized rider promotion structure and strategy and helped the team achieve 3MM trips;•Lifecycle Management & Data Analysis: Strong focus on rider analysis and optimized KNN stimulator for uberPOOL to improve spend efficiency; Led rider engagement campaigns for Guangzhou and Foshan, structuralized rider segmentation and automated GZ & FS churn rider re-engagement campaigns. Show less

Leadership; Strategy

Bachelor'S Degree, Finance, General

Bachelor Of Business Administration (B.B.A.), E-Commerce/Electronic Commerce

Activities and Societies: Public relations department of College of Business Administration