Wenling Chao Email & Phone Number

台灣

• Working closely with Hitachi Vantara partners, driving sales and increasing profitability for our server/storage/solution, achieved 102% YOY revenue growth in FY22
• Spearheaded weekly meetings with the APAC renewal team to review the forecast in Taiwan market, and increased 30% client satisfaction for Hitachi Vantara's install base account
• Arranged partner summit/marketing events (AI Forum, Medical Informatics, Fintech) in Kaohsiung, Taichung and Taipei with alliance partners and local resellers

• Selling electronic products and kitchen gadgets on Amazon and Shopify (to the EU)

台灣

• Guided merchants to familiarize themselves with the system operation, provided store operationanalysis, prediction and advice on promotional advertising activities and live commerce
• Compiled the client list, completing the contract renewal targets, maintaining the cooperativerelationship

Hangzhou

• Business development specialist @AliExpress (special social media project contract)
• Responsible for the operation of AliExpress intrapreneurship “1688 Special Project”
• Closed more than 1,000 orders under 48 hours through strategic optimization of Facebook ads in Brazilian and French markets
• Independently managed AE’s Global Outlet Store, with key responsibilities including product assortment selection, market-specific pricing and promotions design
• Increased number of new buyers by 2x through targeted product curation, based on systematic competitor and advertising data analysis
• Tested AE’s intended customer engagement strategy via experimental platforms on other 3rd party shopping sites such as Shopify, before implementing successful strategies and tactics on AE’s self-owned stores

Beijing

• Special contributor to Chinese Current Review Column, with works published on popular sites including Tencent (www.qq.com), Sina News and WeChat official accounts
• Award winning story “Home is where the Heart is” secured >60k votes from online netizens

Beijing

• Authored stories on family reunions across Taiwan Straits, total article readership surpassed 1mil views
• Managed multiple social media accounts for the Taiwan market (Facebook, YouTube and Instagram)
• Optimized news pop-ups and ads in Toutiao App according to user preferences and locations (Big data)
• Reviewed and analyzed comments/web browsing behavior on Toutiao channels for product optimization

Beijing

Represented Peking University at Fudan University (Shanghai) and Sun Yat-Sen University (Guangzhou) for the PKU masters program roadshow and candidate recruitment drive

Master, International Relations (China Studies)

Awarded a fully-sponsored masters program designed to prepare an elite class of 21st century China-Savvy future leaders - only candidate.

Exchange Student Program, Public Policy And Global Affairs

Exchange Student Program, History

Activities and Societies: President of 2014 FUDAN Exchange Students Union (Hong Kong, Macau and Taiwan)

Bachelor, Humanities And Sociology (Cultural And Creative Industry Program)