1.Contribute in developing multi-brand promotion strategy for ARDEX Group in China market, create annual plan for brand strategy and product promotion.2.Forecast future trend and develop market opportunities3.Develop creative ideas and carry out digital campaign implementation based on market analysis, such as: SEO / SEM, official website and E-commerce platform construction , E-commerce platform traffic improvement, Word of mouth marketing, Social media marketing (graphic, video, event activities, H5, interactive games) and so on.3.Be responsible for the overall implementation of the project, coordinate cross-department cooperation internally and supervise supplier procedures to achieve time control and quality control of each project and communicate with all service providers in time to make sure they maintain the same purpose.4.Participate in the construction of CRM system, establish traditional and new media resource library and supplier library5.Excavate innovative marketing methods, deepen cooperation with third-party channels, lead integrating projects such as Customized Mobile Website Features Project, BMI Information Architecture Integration Project, Kujiale Design Software Integration Project, etc.

Develop corporate-level online communication channels, including corporate websites, Framework level SEO/SEM consulting,social media marketing, e-mail marketing, newsletter etc. Manage projects of digital marketing campaign, and is responsible for the project management, quality control and result improvement.Served clients from different industries like: Real-property,Finance insurance,Healthcare,Fast Moving Consumer Goods,Manufacture,IT software,Fashion,, etc.Project experience:Durex,Alibaba,PURA,AIGLE,Renaud,SAFT(Buttery),Cegid(Software)，Condat，Guylian(Chocolate),Oldtown(White coffee)

Optoelectronics industry research,Optoelectronics R&D Market study; Digital marketing: SEO; SEM ;website translation and revamping.

Technical docs translation and editing. content organizationMedia publishingR&D Planning