Collaborated with GSA ITC’s Office of Enterprise Outreach to develop and implement the ITC Value Proposition Initiative. This initiative included an organization-wide training curriculum aimed at improving how employees engage with customers and suppliers. In addition, one on one executive coaching was implemented to help leaders understand how to leverage the value proposition during external media opportunities and in everyday meetings with their respective teams. The ITC Value Proposition Initiative has become the central guide for how ITC communicates and is now a core pillar of their enterprise-wide strategic plan.Collaborated with GSA ITC’s Enterprise Strategy Division to support the development and maturation of ITC’s Strategic Blueprint and bi-annual planning process. Furthermore, Austin led the planning and supported the execution of two biannual strategy sessions aimed at gaining input from executives across the organization to review, update and refine the plan’s goals and objectives. In addition, Austin supported the development of an organization wide KPI Beta Test to integrate the development and monitoring of metrics to better understand the tangible impact of ITC’s strategic priorities. Supported the Office of the CIO to develop and implement a strategy to improve transparency into the agency’s enterprise-wide IT modernization strategies, standards, and best practices. As part of this program Austin utilized his design and strategic communication expertise to build a portal which presented complex IT strategies in a way that drove improved collaboration between the CIO’s customers and suppliers.

Collaborated with federal agency senior leadership to stand up a new governance board to determine the viability of a enterprise-wide agile funding model for multi-million-dollar IT investments. Guided all research efforts, served as the primary facilitator, and led the communication of committee recommendations to the assistant commissioner.Led the formation of a new integrated project team and served as the primary project manager for all SCRUM activities to support enterprise-wide cloud services. In addition, I played an integral role in the creation and execution of a long-term customer engagement and strategic communications plan.

Managed relationships within the Virginia Department of Education to align state-wide standards of learning with EVERFI’s growing library of digital coursesLed communication with state and district stakeholders to ensure all school districts hit specific implementation goals Executed weekly multi-touch email campaigns targeted at driving lead generation and customer retention Designed and delivered monthly state-wide professional development sessions for educators and curriculum specialists Served as the primary customer support contact, diagnosed tech issues and worked with internal engineering and product teams to deliver a solution to users across 70 school districts

Led communication efforts with external stakeholders to secure donor commitments and fund account growth over a four-year periodCollaborated with senior leadership and external content experts to develop a six week on-boarding program for newly hired staff focused on program implementation, change management and digital transformationWorked with senior leadership to define a new four-year business model designed to increase account growth by 33%, increase sales revenue by 70% and decrease cost by 16%Recruited, trained and managed two teams to lead remote and onsite membership sales and franchise development, resulting in establishment of 8 new franchises and 171 new members generating $205,200.00 in revenue over 4 years

Led the strategic communication and launch of training resources for a new web platform and mobile app supporting the administration of leadership programs at 220 campuses across the countryExecuted monthly multi-channel communication campaigns to drive app downloads, donor support and webinar attendance Collaborated with the marketing team to design a new social media strategy utilizing videos, blog posts, user testimonials and other dynamic content Trained and led a team of 16 consultants to implement in-person and remote training workshops on over 220 campuses nationwideBuilt a new micro website designed to showcase the platform, host training resources and receive customer inquiries and feedbackDeveloped and facilitated 30 hours of staff and consultant training and workshops specifically focused on program implementation, app adoption, organization culture and student development theory

Conceptualized and implemented new assessment tools to better understand nationwide recruitment performance and improve KPI’s in membership salesDelivered more than 40 educational workshops to more than 2,500 constituents focused on improving organizational operationsDesigned and produced a suite of new digital and print collateral to support membership sales

Developed and managed strategic projects for 16 franchises targeting customer recruitment, retention, leadership development and brand alignment across the Northwest United States at universities such as the University of Oregon, University of Washington and the University of ColoradoCollaborated with university administration, local professionals, and executive teams of 7-10 to improve organizational operations in the fields of membership sales, project management, leadership development, fiscal health and judicial procedure

Assisted in the firm’s complete rebrand and successfully launched a new corporate logo, promotional collateral and websiteProduced digital renderings for all in-progress work to help the client better visualize and understand the project’s final scopeDeveloped and implemented new social media strategy and produced, filmed and edited the firm’s first promotional video

Led all strategic communications for a regional financial literacy campaign in Southeast Michigan to connect, educate and attract the next generation of credit union members to close the decade-plus age gap within the industryProduced weekly videos, blogs and social media posts to educate targeted demographic on credit union products, offerings and promotionsCatalyzed a 21% increase in targeted account growth and increased monthly e-update subscriber base by 62%Served as the primary spokesperson for all speaking engagements, media inquiries and radio and television interviews

Managed and trained a team of 32 First Year Mentors to better communicate, mentor and engage with first year students. Maintained communication with mentors ensuring quality of work and served as the primary resource for any assistance needed.Coordinated, planned, and programmed events for over 250 first year students. Developed programs to better engage students with the campus community and to familiarize with college living. Provide weekly insight as a peer mentor for incoming freshman.

Served as a primary representative for the university to both perspective students and parents.Worked with the Marketing Team to develop new promotional collateral for potential students.Administrated and supervised Connect Blue, a social networking website for freshman.Provided exceptional customer service.