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Craig Chapman Email & Phone Number
Co-Founder I Director of Marketing and Branding
at
The Written Word Center for Dyslexia and Learning
1 work email found
@thewrittenwordtww.com
1 phone found area 847
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Co-Founder I Director of Marketing and Branding
Location
Greater Chicago Area, United States
Company size
Who is Craig Chapman? Overview
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Quick answer
Craig Chapman is listed as Co-Founder I Director of Marketing and Branding at The Written Word Center for Dyslexia and Learning, a with 4 employees, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at thewrittenwordtww.com, phone signal with area code 847, and a matched LinkedIn profile for Craig Chapman.
Craig Chapman previously worked as Co-Founder I Director of Marketing & Branding at The Written Word Center For Dyslexia And Learning and Director Shop Your Way Loyalty Marketing at Sears Holdings Corporation. Craig Chapman holds Certification, Digital & Social Media Marketing from Digital Professional Institute.
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Email format at The Written Word Center for Dyslexia and Learning
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{first}.{last}@thewrittenwordtww.com
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Profile bio
About Craig Chapman
A BRAND & MARKETING leader with a unique blend of hands-on experience in a broad range of enterprise initiatives within Retail, Loyalty, Small Business, Community, and Nonprofit organizations.A DIGITAL DRIVEN marketer building strategies and tactics by utilizing relevant analytics in combination with market research and customer insights.A BUSINESS PARTNER & MENTOR with an ability to engage and leverage key business partners and cross-functional teams toward a common purpose and vision.☛ CONTACT INFORMATION: ✉:ccchap@me.com✆:214-683-8591
Listed skills include Marketing Strategy, Retail, Marketing, Digital Marketing, and 52 others.
Current workplace
Craig Chapman's current company
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The Written Word Center For Dyslexia And Learning
8 roles · 29 years
Craig Chapman work experience
A career timeline built from the work history available for this profile.
Co-Founder I Director Of Marketing & Branding
CurrentHands-on development and execution of all strategic marketing and branding campaigns within the local communities; medical, educational, parent, small businesses, and non-profits. Resulting in revenues increasing +200% over the last three years.Steward of optimizing branding and marketing messaging across all customer touchpoints and digital platforms. Driving increases in website traffic (+50%), email file (+100%), and social media communities (+150%) over the last three years.Leveraged digital expertise and analytics within key platforms (Google Analytics & Ads, WordPress, Facebook, Instagram, Mailchimp, Hootsuite, Canva) to develop strategic growth initiatives.
Jan 2016 - Present
Director Shop Your Way Loyalty Marketing
> Hired to manage and develop the marketing team to create ways to drive new member acquisition and increase member lifetime value through loyalty-marketing programs and seasonal campaigns.> Lead a loyalty marketing team responsible for developing strategic business partnerships within Kmart and Sears leadership teams. Creating member events within traditional and digital channels. Increased member sales penetration rate to over 70% for both business partners.> Oversaw the development and execution of internal and external multichannel marketing campaigns with the inclusion of business owners. Actively analyzed the campaigns’ performance through analytics and agency expertise: Google, VML, Laughlin Constable and Epsilon. Contributing to the overall increase in the number of active members by 10% and driving operating profits +20%.
2013 - 2016
~3 yrs
Senior Omni-Channel Marketing Manager
> Executed holistic marketing campaigns and customer experiences with a focus on generating profitable sales for a $3B Men’s Division.> Led the strategic planning and tactical execution of the “Welcome Home Joe” $1M giveaway campaign across three companies; JCP, JOE Joseph Abboud, Iraq and Afghanistan Veterans of America (IAVA). Yielded a +24% gain in JOE brand sales and generated nationwide brand awareness, including the gain in new IAVA members and customer goodwill via Facebook and PR events.> Strategically lead an enterprise marketing team to generate customer awareness and drive customer traffic online and in-store during major year-round sporting championships. In addition, I developed localized marketing plans to drive incremental sales in the top NCAA markets via local newspapers, school publications, and radio resulting in high single-digit percentage sales gains on $125M sales.
2009 - 2013
~4 yrs
Brand Director
> Defined the vision and marketing strategy to support the objectives for a $1B men’s private brand business on an annual basis. Ensured all marketing communications consistently represent the brand guidelines and support key brand messages including print, direct mail, broadcast TV/radio, online, in-store graphics, social media, digital, search, PR, and packaging.> Led the strategic planning process and execution of the Stafford brand relaunch, increasing sales from $600M to $652M. The enterprise relaunch included a detailed “9 P’s “Branding Analysis”; Positioning, Product, Promotion, Projection, Pricing, Place, People, Performance and Patterning.> Drove the strategic enterprise expansion of the JFerrar brand to become the #1 volume men's modern private brand. Changed the customer perception to attract a younger customer for the men's division and JCP, driving sales from $100M to $125M in one year.
2005 - 2009
~4 yrs
Multi-Channel Development Manager
> Lead the coordination of the assessment and development of store, online and catalog marketing strategies and processes for an $18B department store. Directed a cross-functional internal and IBM team in the design of new processes that incorporated the individual business requirements of each channel and monitored, measured, and reported all levels of progress to senior executive management teams.
2004 - 2005
~1 yr
Marketing Manager
> Developed and executed marketing and merchandising programs to support the operational sales goals for a $2B children’s apparel division within a multibillion-dollar department store and ensured brand consistency across all retail touchpoints. Delivered seasonal marketing plans, in-store environment visual guidelines, and exceeded sales and profit targets for three consecutive years.
2000 - 2004
~4 yrs
District Business Planning Manager
> Developed business plans for a $90M children’s apparel and family shoe division within 25 stores throughout the Southwest and Hawaii markets in the USA. Led seamless marketing activities to promote the company’s products in the markets to achieve the assigned sales and profit targets.
1998 - 2000
~2 yrs
3 education records
Craig Chapman education
Certification, Digital & Social Media Marketing
Digital Professional Institute
Certification, Brand Building, Leveraging And Rejuvenating
Kellogg Executive Education
Bachelor Of Science - Bs, Business Administration And Management, General
University Of Wisconsin-La Crosse
FAQ
Frequently asked questions about Craig Chapman
Quick answers generated from the profile data available on this page.
What company does Craig Chapman work for?
Craig Chapman works for The Written Word Center for Dyslexia and Learning.
What is Craig Chapman's role at The Written Word Center for Dyslexia and Learning?
Craig Chapman is listed as Co-Founder I Director of Marketing and Branding at The Written Word Center for Dyslexia and Learning.
What is Craig Chapman's email address?
AeroLeads has found 1 work email signal at @thewrittenwordtww.com for Craig Chapman at The Written Word Center for Dyslexia and Learning.
What is Craig Chapman's phone number?
AeroLeads has found 1 phone signal(s) with area code 847 for Craig Chapman at The Written Word Center for Dyslexia and Learning.
Where is Craig Chapman based?
Craig Chapman is based in Greater Chicago Area, United States while working with The Written Word Center for Dyslexia and Learning.
What companies has Craig Chapman worked for?
Craig Chapman has worked for The Written Word Center For Dyslexia And Learning, Sears Holdings Corporation, and Jcpenney.
Who are Craig Chapman's colleagues at The Written Word Center for Dyslexia and Learning?
Craig Chapman's colleagues at The Written Word Center for Dyslexia and Learning include Tara J. Chapman.
How can I contact Craig Chapman?
You can use AeroLeads to view verified contact signals for Craig Chapman at The Written Word Center for Dyslexia and Learning, including work email, phone, and LinkedIn data when available.
What schools did Craig Chapman attend?
Craig Chapman holds Certification, Digital & Social Media Marketing from Digital Professional Institute.
What skills is Craig Chapman known for?
Craig Chapman is listed with skills including Marketing Strategy, Retail, Marketing, Digital Marketing, Market Planning, Advertising, Brand Development, and Strategy.
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