Hands-on development and execution of all strategic marketing and branding campaigns within the local communities; medical, educational, parent, small businesses, and non-profits. Resulting in revenues increasing +200% over the last three years.Steward of optimizing branding and marketing messaging across all customer touchpoints and digital platforms. Driving increases in website traffic (+50%), email file (+100%), and social media communities (+150%) over the last three years.Leveraged digital expertise and analytics within key platforms (Google Analytics & Ads, WordPress, Facebook, Instagram, Mailchimp, Hootsuite, Canva) to develop strategic growth initiatives.

> Hired to manage and develop the marketing team to create ways to drive new member acquisition and increase member lifetime value through loyalty-marketing programs and seasonal campaigns.> Lead a loyalty marketing team responsible for developing strategic business partnerships within Kmart and Sears leadership teams. Creating member events within traditional and digital channels. Increased member sales penetration rate to over 70% for both business partners.> Oversaw the development and execution of internal and external multichannel marketing campaigns with the inclusion of business owners. Actively analyzed the campaigns’ performance through analytics and agency expertise: Google, VML, Laughlin Constable and Epsilon. Contributing to the overall increase in the number of active members by 10% and driving operating profits +20%.

> Executed holistic marketing campaigns and customer experiences with a focus on generating profitable sales for a $3B Men’s Division.> Led the strategic planning and tactical execution of the “Welcome Home Joe” $1M giveaway campaign across three companies; JCP, JOE Joseph Abboud, Iraq and Afghanistan Veterans of America (IAVA). Yielded a +24% gain in JOE brand sales and generated nationwide brand awareness, including the gain in new IAVA members and customer goodwill via Facebook and PR events.> Strategically lead an enterprise marketing team to generate customer awareness and drive customer traffic online and in-store during major year-round sporting championships. In addition, I developed localized marketing plans to drive incremental sales in the top NCAA markets via local newspapers, school publications, and radio resulting in high single-digit percentage sales gains on $125M sales.

> Defined the vision and marketing strategy to support the objectives for a $1B men’s private brand business on an annual basis. Ensured all marketing communications consistently represent the brand guidelines and support key brand messages including print, direct mail, broadcast TV/radio, online, in-store graphics, social media, digital, search, PR, and packaging.> Led the strategic planning process and execution of the Stafford brand relaunch, increasing sales from $600M to $652M. The enterprise relaunch included a detailed “9 P’s “Branding Analysis”; Positioning, Product, Promotion, Projection, Pricing, Place, People, Performance and Patterning.> Drove the strategic enterprise expansion of the JFerrar brand to become the #1 volume men's modern private brand. Changed the customer perception to attract a younger customer for the men's division and JCP, driving sales from $100M to $125M in one year.

> Lead the coordination of the assessment and development of store, online and catalog marketing strategies and processes for an $18B department store. Directed a cross-functional internal and IBM team in the design of new processes that incorporated the individual business requirements of each channel and monitored, measured, and reported all levels of progress to senior executive management teams.

> Developed and executed marketing and merchandising programs to support the operational sales goals for a $2B children’s apparel division within a multibillion-dollar department store and ensured brand consistency across all retail touchpoints. Delivered seasonal marketing plans, in-store environment visual guidelines, and exceeded sales and profit targets for three consecutive years.

> Developed business plans for a $90M children’s apparel and family shoe division within 25 stores throughout the Southwest and Hawaii markets in the USA. Led seamless marketing activities to promote the company’s products in the markets to achieve the assigned sales and profit targets.