Built and led the Digital and OOH activation teams, including direct and programmatic buying. Established new revenue streams. Was part of a six-member Executive Leadership team responsible for managing wholistic company operations.Day to day responsibilities included oversight of campaign execution and media operations, negotiation of multi-channel media investments, adoption and integration of business tools and AdTech, as well as P&L management with YOY goals for revenue growth.Key Achievements:●Built a turn-key, frictionless offering, the Client Credit Exchange, which allowed clients to opt-in and redeem trade credit, while maintaining hands-on-keys control of their programmatic buys.●Negotiated over 50 media investment agreements across digital, CTV, streaming audio and OOH channels with industry leaders including SXM (Pandora), Clear Channel, NBCU and Nexxen.●Established a profitable, programmatic buying practice for both digital and Out of Home media including negotiating and implementing MSAs with multiple, SSPs, DSPs and AdTech platforms.●Developed Data Analytics and Ad Operations practices, with limited financial funding, through the creative use of industry resources.●Responsible for multiple industry-recognized, award winning, campaigns including DPAA’s DOOH E-Awards, Best Use of Programmatic Tech for Corona’s 2023 La Vida Mas campaign.●Lead the build out of custom media buying software, improving operational efficiency.