Casey Brooke Lawson Email & Phone Number

Sarasota, Fl, Us

Tampa, Florida, United States

For over two decades, my company, Chapter Two & Co. has been a bridge between people and brands, crafting powerful visual narratives that resonate and connect. Specializing in marketing and branding within athletics, education, and editorial photojournalism, I’ve collaborated with leading clients such as the Tampa Bay Lightning, University of South Florida, IMG Academy, and the Associated Press.My work spans from capturing the intensity of the game to the heart of the classroom, always with an eye for authenticity and impact. Notable achievements include recognition by the Hearst Journalism Awards for my work in Guatemala and featuring in the "Who Shot Sports: Lens on Tampa Bay" exhibit at the Tampa Museum of Art.My expertise isn’t confined to capturing images; it encompasses the entire storytelling process. I seamlessly manage multiple projects and budgets, streamline communications, and bring clarity and cohesion to every phase. As a skilled writer and meticulous copy editor, I craft everything from persuasive body copy and succinct captions to polished professional documents like decks, ensuring every element is perfectly in tune with the client’s vision. My work, whether visual or written, is distinguished by an unwavering commitment to precision, authenticity, and impact.

Tampa/St. Petersburg, Florida Area

Since igniting my journey with the Tampa Bay Lightning in the 2012-13 season, I've been a spark behind the Tampa Bay Lightning’s visual storytelling, capturing the energy of the Bolts brand and electrifying the fan experience. My expertise spans marketing, advertising, and branding, producing high-voltage visuals that light up every platform.From leading game-night studio setups and lifestyle branding shoots to mastering studio lighting for retail content, I deliver precision and creativity in every frame. My images—whether action-packed or fan-focused—are pivotal to the team's narrative, shining across social media, live projections, and major marketing campaigns.I’ve chronicled multiple Stanley Cup runs, with my work featured in the Tampa Museum of Art's "Who Shot Sports" exhibit. My ability to seamlessly fuse art with action ensures the Bolts' story is always told with clarity and impact.My work has not just captured moments but has forged a visual legacy that continues to define and elevate the Bolts brand well beyond the arena.

Sarasota, Florida Area

Photograph completed architectural buildings, create firm brochures, posters and books.

Tampa/St. Petersburg, Florida Area

Game day and special event sports branding and marketing photographer for the Tampa Bay Buccaneers. Photograph, edit and transmit images emphasizing fan engagement and the Buccaneers brand as well as their partners for marketing and social media. My content was used for print advertising, social media marketing/advertising as well as by the partnership departments to show our brand partners the implementation and scope of their brand partnership with the Buccaneers. Assist on large production advertising shoots as well as in-house photography promotional shoots. Set-up lights and backdrops, run lighting, run digital tech during shoots. One of my marketing images from the 2015 season was included in a photography exhibit at the Tampa Museum of Art, Who Shot Sports, Lens on Tampa Bay Sports from February 2017-April 2017.

Sarasota, Florida Area

Photograph, edit, caption, archive and create galleries for assignments covering local sports, news, features and events. Retrieve assignment sheets and execute the assignment. Interview subjects to write cutlines and copy. Work with writers, section editors and designers to deliver the best images for the stories published.

I co-taught and assisted in the digital photo-lab for the photojournalism track of the University of Florida's SJI program in the College of Journalism / Gainesville, Fl

Gainesville, Florida Area

Photograph, edit, caption and archive weekly Gator sporting events. Created online galleries within one hour of the event and contribute to monthly magazine.

Gainesville, Florida Area

When I first started at Lawton Chiles Elementary, she was on assignment for the Educator Preparation Institute program at Santa Fe College. The assignment was to spend time in a classroom setting to learn from certified teachers in the grade level of most interest. After a week working with Ms. Loftus and Ms. Simonds in their first grade classrooms with reading and language arts skills, I decided that a stronger presence within the classroom during education training would best benefit my goals. I was asked to continue at Lawton Chiles full-time and was able to teach and plan science and math lessons on a daily basis. I also continued to work one-on-one with the students in FCAT reading preparation.

Photographed, filmed and produced a story about malnourished children for a University of Florida specialized journalism course / Zacapa, GUATEMALA

Gainesville, Florida Area

Undergraduate teaching assistant for Professor John G. Freeman for the photojournalism course JOU 3601. Assisted in creating examinations to test student knowledge learned during the course. Graded exams. Assisted and taught students during lab classes with photo editing, design, use of Photoshop, QuarkXPress, SoundSlides.

Library West, University Of Florida, Gainesville

While working for the library, I held multiple positions that changed over the nearly eight years. Starting out as a volunteer, I then shortly became a student assistant in an entry-level position shelving books and assisting at the circulation desk. My position evolved into providing reference and collection management assistance. In my last years, I worked under the Design Librarian and assisted with the Department of Special Collections to build collections and plan events related to those collections. One such project surrounded the works of Lewis Carroll. An example: organized an event involving graduate students who would visually preform scenes from Alice in Wonderland in full costume as well as read excerpts from the book then helped design and organize the display of those materials.The Library provided the opportunity to learn a new skill and to spend time surrounded by books of all subjects. When not working at the newspaper or classes, I spent all of my time in Library West working or just wandering the stacks and reading anything that caught interest. I focused primarily on art history, architecture, design, science fiction, fantasy, children's literature and classical mythology.

Gainesville, Florida Area

Photographed, edited, captioned and archived weekly local and campus news, features and athletics as well as created online galleries for sporting events.Wrote local and campus news and features, researched and interviewed story sources, and copy edited stories for AP Style

Gainesville, Florida Area

Photographed, edited, captioned, archived and created online galleries from assignment. Covered Gator sports, local features, news and events. www.gatorsports.com

Setup remote cameras at 132nd Kentucky Derby and University of Florida men’s basketball games for SI Photographer Bill Frakes / Louisville, KY & Gainesville, FL

B.S. Journalism, Photojournalism

Activities and Societies: Society of Professional Journalists, NPPA, Circle K International, The Independent Florida Alligator, Gator.

Educator Preparation Institute, K-12

Activities and Societies: Lawson completed training and courses in diversity, professional foundation, research, teaching and learning.

Education record

Activities and Societies: Attending professional development at Photoshop World Orlando Participated in professional enrichment courses.