Char Mckendrick Email & Phone Number

Portland, OR, US

• Partner collaboratively with freelance clients to develop and market their brands, serving as an extension of their internal teams by providing research, strategy, and design solutions.
• Lead projects spanning creative direction, consultation, print/digital/web design, illustration, identity development, and SEO to ensure cohesive and effective brand experiences.
• Design logos, branding materials, and comprehensive multi-channel communication strategies to elevate brand identity and engagement.
• Develop cohesive print, digital, and social media content, driving increased brand visibility and customer interaction across platforms.
• Produce custom artwork for events, awards, and promotional campaigns in alignment with client vision and business goals.
• Manage projects from concept to execution, ensuring all deliverables met client expectations and maintained high creative standards.

Lanham, Maryland, US

• Directed and executed visually impactful marketing assets for leading colleges and universities.
• Established and maintained brand identities across various marketing channels.
• Collaborated with internal stakeholders to develop data-driven marketing strategies and creative campaigns.
• Mentored junior and mid-level creative team members to enhance their design skills and strategic approach.
• Advised on development initiatives to improve processes and drive employee engagement.Clients include Harvard, Yale, NYU, Syracuse, Baylor, The George Washington University, Rice, University of Sydney, University of.

• Provided BATD-certified instruction in Scottish Highland Dance, leading both the artistic and technical direction of the studio.
• Managed all aspects of studio operations, including class and instructor scheduling, performance organization, and financial management.
• Mentored and trained junior instructors, fostering their growth and development, while coordinating closely with parents and overseeing all studio communications.
• Developed comprehensive program and lesson plans, ensuring a structured and engaging curriculum for students of all skill levels.
• Directed the studio's branding efforts, managing online/offline advertising, social media presence, and website design to boost enrollment and community engagement.
• Maintained the physical studio space, ensuring a safe, productive, and welcoming environment for both instructors and students.

Draper, Utah, US

• Designed and developed a wide range of print and web assets, including online/offline advertising, email marketing campaigns, and internal event branding.
• Executed product photography, animation, and UI/UX design projects to enhance user engagement and brand consistency.
• Led creative and art direction for key projects, including photoshoot direction, ensuring cohesive visual storytelling.
• Collaborated closely with the in-house Creative Team to meet objectives for commercial and internal departments, delivering projects on time and on brand.
• Managed a variety of corporate marketing projects, such as email campaigns, social media graphics, web banners, and motion graphics.
• Directed in-house creative efforts for company events, programs, and internal branding, maintaining high design standards across all initiatives.

West Valley, UT, US

• Designed a variety of print assets, including in-store signage, billboards, labels, and packaging, maintaining brand consistency and engaging customer interest.
• Directed and executed product photography, food and table styling photoshoots, and internal videography to enhance marketing materials and in-store displays.
• Collaborated with the Print Shop Manager on digital pre-press, large format printing, and specialty textile print production, ensuring high-quality results across all projects.
• Led internal event branding efforts, delivering creative solutions that aligned with company initiatives and elevated the brand experience.

Bachelor Of Arts (Ba), Film/Video And Media Arts, Graphic & Interactive Design

High School Diploma