Chara Anderson Email & Phone Number

Memphis, Tennessee, United States

• Lead and oversee the email marketing team, providing guidance and mentorship to ensure the successful execution of campaigns. Collaboration with multiple teams, including Marketing Data & Analytics, Marketing.
• Implemented enterprise-wide email service provider (ESP) Cordial and currently deploying an SMS program within the ESP. Simultaneously, establishing processes to ensure compliance with TCPA regulation.
• Execute weekly and targeted automated email campaigns, resulting in 50-60% growth year-over-year in revenue and leads, as well as audience growth of 4X from the start of ESP implementation. Strategic approach.
• Leverage compelling narrative techniques in conjunction with metrics, data, and market research to communicate business case stories during stakeholder presentations, emphasizing the positive impact on organizational.
• Consistent evaluation of campaign metric KPIs to optimize email campaigns for increase open rates, click-through rates, and overall engagement. Leverage of Messagebird deliverability metrics platform, making strategic.
• Collaborate with the design team to create visually appealing and on-brand email templates, ensuring a consistent and professional communication style.

Washington, District Of Columbia, United States

• Manage the entire email marketing campaign process from design conception to email deployment and tracking. Collaborate with Lead Generation, Account Coordination, and Sales teams to design, process, and deploy.
• Establish new email techniques through A/B testing of subject lines and pre-headers, resulting in open-rate increases.
• Growth in open rates for digital edition delivery emails due to targeting time-of-day and activity-based subscriber segments.
• Audience segmentation in collaboration with Sales and Account Coordination teams for co-brands, substantially contributing to sales revenue.
• Extract, clean, and update SQL database of nearly 2 million contacts through internal datamart via access, as well as through Postup, Silverpop, and Omeda email marketing platforms.

Williston, Vermont, United States

• Audience marketing material design for 23 magazine brands. Digital projects include:
• Various promotional emails (welcome emails, digital edition delivery notification, survey emails, newsletters, triggers, and subscription-based emails to gather new names and renewals).
• Display advertisements for the Hanley Wood website and Facebook.
• Print marketing collateral (magazine publisher's statements, subscription cover wraps, postcards, and promotional inserts.
• Partnership with Lead Generation department to design emails and web ads to generate advertiser sales leads and to promote Hanley Wood University courses.

Williston, Vermont, United States

Hired by former owner/manager at New Horizons in Sports for continuing web content management.

Williston, Vermont, United States

Design and prepare company/customer logos and images for screen printing and embroidery. Work with customers to develop logos, images, and process art based orders. Provide management and oversee workflow to multiple department areas.

Williston, Vermont, United States

• Design of New Horizons' annual nationwide catalog and cover, including printer color checks and proof review.
• Web content management and design for company and eBay websites.
• Use of Constant Contact email marketing platform to create weekly emails to promote store sales and eBay clearance website

Associate Of Science (A.S.), Multimedia & Graphic Design, 4.0

Activities and Societies: Graduated Summa Cum Laude, President's List & Trustee Scholar

Diploma, Graphic Design & Illustration, 4.0

Activities and Societies: Presidential Scholar

Diploma, General Studies, 3.8

Activities and Societies: National Honor Society, Strings Orchestra, Choir