Responsible for developing comprehensive brand strategies that align with business objectives for all fashion & lifestyle brands & executing marketing campaigns across various channels including digital, social media, in store activations and physical activations conducting market research to understand industry trends, consumer preferences, and competitors' activities. Use insights to form brand strategies, develop marketing campaigns and product development, managing the marketing budget, ensuring that spending aligns with the approved plans and delivers a positive return on investment, organising new collection launch events & brand launch events to successfully launch new products and brands within both premium and mass segments, ensuring strict adherence to the global brand guidelines, developing and executing strategies to engage with customers, build brand loyalty, and gather feedback to drive product improvements, excellent understanding about global brand guidelines and how to utilize them in the Sri Lankan context, assisting in the ordering & pricing process and providing input in accordance with market & consumer insights, reaching out to global brands and initiating discussions to see the possibility of partnership.

Responsible for Sourcing quotes for any and all extra or upgraded materials required in a timely manner, Compiling selections documentation and ensuring that all relevant information is included,accurate and priced correctly, Accurately recording information as it comes to hand in CRM system, including logging out of tasks and making notes of any updates, Maintaining electronic client files including any emails, Liaising with the client as to any questions or concerns they may have regarding the selection process of the home, Responding to client questions or concerns throughout the construction process, Assisting Building Supervisors and other staff by responding to questions and investigating and solving problems during both the preconstruction and construction stages, Tracking and meeting targets and KPI’s, Assisting with ad hoc duties including, but not limited to implementing new procedures, tidying and updating of colour room, investigation of new products and assisting otherdepartments

Responsible for carrying out research to understand what funding options are available for founders, how founders should value their companies and how much capital they should seek, creating modules for each research topic and creating templates for documents required in the capital raising process.

Responsible for analysing competition and shipment data, comparing results to assure the effectiveness of marketing programs, creating above the line, below the line and online promotional activities, attending sales meetings to advice sales managers on their sales targets and achievements, making financial budgets and executing plans to carry out marketing promotions, developing 360-degree marketing campaigns for new products, pricing new products and deciding price points after analysing the market and competitors.

Spearheading a Marriott hotel construction project by obtaining relevant approvals from local authorities, liaising with external and internal stakeholders, carrying out financial feasibilities, market research on existing and upcoming hotels of the same calibre, coordinating with foreign principals, architects and third-party consultants, monitoring costs and and maintaining budgets and issuing timely payments to the third parties involved.

Responsible for assisting in developing and executing above the line, below the line and online promotional initiatives, carrying out market research and competitor analysis to determine the positioning of the products in the market, handling customer inquiries and customer service and monitoring performance against marketing targets and budgets.

My job role included handling customer inquiries, customer service related matters and basic filing and other administration work

As an intern at Silueta, a strategic business unit of MAS holdings, my job role included assisting the purchasing department to place timely orders to procure material by following up on orders, highlighting shortages, over usages, damage replacements, providing accurate, timely, complete documentation to cross-functional departments with regard to the Purchase Order number, shipping details and providing anticipated information to enhance the existing relationships with suppliers.