Charanjot Singh Email and Phone Number

* Led a team of some of the most hard working people here consisting of Social Media Managers, Performance Marketing Manager, Influencer Marketing Managers, Content Writers, Graphic Designer, SEO Manager, defined specific KRAs for each of them to measure performance periodically.* Supervised and worked closely with a digital marketing agency on ideation, creative strategy formation, key messaging, budgeting across UAC and social media ads.* Analysed and reported key metrics such as CAC, ROI, ROAS, AED to help take strategic decisions. Hands-on experience with GA4, Firebase, AppsFlyer, WordPress, Facebook Business Suite, YouTube Studio.* Planned and executed monthly marketing calendars across all available channels to increase top of the funnel marketing activities.* Worked on Direct Marketing (using MoEngage) via various channels including Email, SMS (post getting DLT registration as per TRAI), Push Notifications, In-App Popups, Flow campaigns, smart trigger campaigns, on-site messaging. Set up target groups and control groups to measure campaign effectiveness.* Managed website CMS activities, worked on landing page creation/optimisation, on-page and off-page SEO, recommended UX updations.