Creative/Marketing Director
New York, Ny
• Conceived, developed and executed marketing initiatives to promote brand identity and sales. • Developed all marketing materials, from concept to execution, including: collateral, website, social media, displays, events, trade shows.• Oversaw all public relations outreach, including writing press releases, creating visuals, submitting material for editorial features and industry recognition and honors.• Managed trade shows, from design and production of booth to show management and promotion.• Directed creative consultants, including designers, writers, photographers, web developers.• Created and negotiated media plans.• Oversaw 2014 relaunch of website and 2013 introduction of social media, including Facebook, LinkedIn, Twitter, Pinterest. • Rebranded company resulting in following recognitions and partnerships:—Winner, Emerging Leaders Program, Coverings, 2015—Winner, North American Distributor of the Year, 2014—Winner, Ceramic Tiles of Italy competition, 2013 and 2012—Sponsorship, “Palaces for the People,” survey of uses of structural tile, Museum of City of NY—Mayoral Proclamation, 2013