Charbel Aoun Email and Phone Number

• Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.• Coordinated with buyers in developing project plans for prioritized initiatives.• Monitored social media and online sources for industry trends.• Traveled internationally several times per year to observe newest trends and make proactive buying choices.• Communicated with suppliers to negotiate best pricing on apparel, footwear and accessories.• Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.• Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations.• Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives.• Work on budgets with senior buyers each season to achieve targets.• Coordinated with sales team with clients to reach sales target and best display practices • Follow day to day Whole sale and Retail performance in the market

• Negotiate prices, details of delivery and choice of goods regarding to the needs of the retail branches.• Reviewing and revising forecasts on weekly basis to allocate merchandise according to sales statistics and Consumer demand.• Spend time on selling floors to track product performance and follow up on the products.• Organize training sessions for sales personnel to enhance product knowledge• Work alongside with customer service to achieve customer’s requests and needs.• Place orders depending on the demand of consumers and look for new brands to be introduced to the stores.• Generate reports to study the gross margin, sell through and sales of the brands• Develop detailed business plans and reports (budgets, sales forecasts and service delivery requirements) to facilitate the follow up of transactions and enhance buying process.• Distribute goods received to respected stores based on selling ability• Developing a strong brand with high visibility and value while monitoring market trends and overseeing advertising and marketing activities to ensure brand equity. Main Brands: GoPro, 5-11, Scubapro, Roces Oakley Lego (…)• Responsible for planning and selecting a range of products to sell in retail outlets, as well as for the Whole division.• Consider budgets, customer demand, market trends, store concept, prices, and quality when making purchasing decisions.• Preparing the team for the new Branches opening in Lebanon, Iraq, Benin and Cyprus • Organizing, creating and implementing GoPro National Retailers Seminar 2015& 2017

• Was part of the pre-opening team and opening team. • Promotes sales by demonstrating merchandise and products to customers• Helps customers by providing information; answering questions; obtaining merchandise requested; completing payment transactions; preparing merchandise for delivery.• Attracts customers by originating display ideas; following display suggestions or schedules; constructing or assembling prefabricated display properties; producing merchandise displays in windows and showcases, and on sales floor.• Trains store staff by reviewing and revising orientation to products and sales training materials; delivering training sessions; reviewing staff job results and learning needs with retail store manager; developing and implementing new product training• Maintains inventory by checking merchandise to determine inventory levels; anticipating customer demand• Preparing staff schedule • Maintains quality service by establishing and enforcing organization standards

• Coordinate details such as store openings, and marketing events to promote a certain brand• Calculate budgets and ensure they are adhered to.• Book talent, including musicians, bands, and disc jockeys.• Select chefs or catering companies to prepare food for event.• Schedule speakers, vendors, and participants.• Coordinate and monitor event timelines and ensure deadlines are met.• Initiates, coordinates and/or participates in all efforts to publicize event.• Prepare presentations. • Negotiate and secure event space.• Secure sponsorships.• Create invitee list. And send out invitations and manage RSVP list.• Manage correspondence during the event to ensure everything is working smoothly • Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations.• Keep inventory of backdrops, projectors, computers, and other display materials

• Maintaining inventory in the back door• Arranging inventory on the store floor • Tagging merchandise • Setting up promotional material and displays • Replenishing inventory • Reorganizing items • Maintaining a neat and tidy store • Persuading customers to buy a product • Be informed of the products’ specifications and information • Identifying customer needs and assisting them in locating what they’re looking for • Provide courteous and prompt service