Maintaining inventory, managing supplies and handling the `negotiation with suppliers, Additionally, overseeing the operations performed by staff and ensuring the delivery of accurate results in a timely manner, plus assessing performance and delivering proper trainings. Most importantly, resolving any administrative or technical problems.

Initiated marketing strategy that embraces all aspects of digital, social and in-house PR driving leads to the business plus performed a deep market research and created Product Marketing Plans based on the market and competitor analysis which helped in designing a specific marketing strategy for each area to achieve results. Provided feedback on the product development stage to sales and distribution teams plus prepared detailed annual budgets and quarterly forecasts for all marketing strategies. Participated in webinar meetings initiated by Germany HQ focusing on: Product updates, Performance analysis, Competition’s performance and attended Property events to generate new business leads and build long-term relations.

Developed marketing campaigns on nutritional products focusing on infant milk formulas, covering several regions. In addition to that, I handled the recruitment and orientation of new staff, assessed needs and prepared training sessions accordingly, Moreover, led a team of 3 product specialists while ensuring high quality customer service through constant motivation, established area budgets to be submitted to the Head Quarters in Germany and achieved sales targets while staying within set budgets. Performed field visits to monitor results and developed yearly comparisons about distributor performance and forecasts, networked with KOLs and physicians through initiating round table events and discussing clinical cases relative to products and results generated by the promoted line, versus, competitor products and finally, participated in cycle meetings initiated by Germany HQ focusing on: Product updates, Performance analysis, Competition’s performance and SWOT analysis.

Developed marketing plans while covering different areas and designing specific action plans for each one, performed cross checking results with area sales representatives leading to performance analysis and participated in marketing trainings, in Jordan, Dubai and Istanbul each covering different disciplines. Succeeded in exceeding annual targets and maintaining high levels of performance.

Promoted and sold laboratory devices according to the market's needs, handled back office activities, including the generation and proper organization of sales documents, customized ROI studies based on End User volumes while highlighting profitability to stakeholders. Last but not least, participated in sales and technical trainings to enhance performance and stay up to date.

Recorded and analyzed data of samples while using different machines, transmitted results to order facilities accurately and timely plus assisted physicians and hospital staff regarding the proper ordering and requirements of lab tests.

Contacted potential customers and arranged appointments to promote laboratory devices while traveling to defined areas to deliver products and gather feedback, most importantly, researched competitors to stay up to date. Achieved sales targets and built customer relation.