As the Marketing and Business Development Director at HAIVO, a newly launched service providing high-quality data annotation and labeling services for computer vision AI and ML models, my role lies in driving the marketing and business development efforts. Responsible for developing and implementing strategic marketing initiatives to generate brand awareness, drive business growth, and establish HAIVO as a key player in the industry. Leading a team and working closely with cross-functional teams to execute marketing campaigns, develop business partnerships, and generate leads.Responsibilities:- Develop and implement comprehensive marketing strategies to achieve HAIVO's business objectives and establish its brand presence in the market.- Lead and manage the marketing team, providing guidance, coaching, and performance evaluation.- Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various channels, including digital, social media, content, email, and events.- Conduct market research and analysis to identify target industries, audiences, and trends for effective marketing campaigns.- Build and maintain business partnerships and alliances to expand HAIVO's customer base and market reach.- Develop and manage marketing budgets, track and analyze campaign performance, and provide regular reports to senior management.- Plan and execute events, webinars, and conferences to promote HAIVO's services and generate leads.- Follow industry trends, competitive landscape, and emerging technologies related to computer vision AI and ML models.- Represent HAIVO at industry events and conferences, and act as a brand ambassador to promote HAIVO's services and expertise.- Manage Business Development efforts to generate leads and optimize conversion rates.- Develop Sales strategies and approaches tailored to different personas.

As the Director of Marketing and Business Development for B.O.T, my role involves leading and implementing strategic marketing initiatives, driving business growth through effective marketing strategies, managing marketing and business development teams, and overseeing various marketing functions to promote B.O.T's services, expand its market presence, and achieve business objectives.1- Strategic Marketing Planning: Developing and implementing strategic marketing plans to drive business growth and achieve company objectives. This includes market research, customer segmentation, branding, messaging, and marketing campaigns.2- Business Development: Identifying and pursuing new business opportunities, partnerships, and collaborations. Building and maintaining relationships with clients, stakeholders, and key industry players to expand B.O.T's market presence.3- Digital Marketing and Social Media Management: Overseeing digital marketing efforts, including website management, SEO, SEM, social media strategy, content creation, and analytics. Utilizing digital channels to promote B.O.T's services, engage with target audiences, and drive lead generation.4- Marketing Communications: Managing internal and external communications, including corporate messaging, press releases, newsletters, presentations, and other marketing collaterals. Ensuring consistent and effective communication across all channels.5- Brand Management: Maintaining and enhancing B.O.T's brand image and reputation in the market. Monitoring and managing online reviews, feedback, and customer testimonials.6- Team Leadership: Managing a marketing team, providing guidance, coaching, and mentoring. Setting performance goals, conducting performance reviews, and fostering a positive and collaborative work environment.7- Budget Management: Developing and managing marketing budgets, tracking expenses, and ensuring cost-effective marketing initiatives.

Consulted on the creation of the startup's strategy, business and impact models.Developed the entire branding and identity brief in coordination with creative agencies.Developed the annual communication budget and forecasts in coordination with operations and business development teams.Coordinated and launched the startup in the presence of key local players and stakeholders.Created and Implemented the startup's partnership model.Aligned on vision and strategy with the startup's business development and project management teams.Developed the sales tools and lead generation model in coordination with the sales team.Leveraged Facebook solutions to increase the brand's awareness and enhance its bottom line in coordination with creative suppliers and online media buying agenciesDeveloped the briefs for the company's content strategy and coordinated execution using both online and offline communication channels.

As the Creative & Strategy Director at MARKIT, I led the development and execution of comprehensive marketing strategies across both online and offline channels. My role involved collaborating closely with clients and internal teams to ensure that their marketing initiatives were aligned with business objectives and delivered measurable results. Key projects included:• FIFA 2034: Spearheaded the marketing strategy for FIFA’s Saudi 2034 World Cup, focusing on brand positioning and digital engagement to drive local and global awareness.• ROBOKLINIK Neurorobotic Clinic: Developed and executed a multi-channel marketing plan, integrating advanced digital strategies to establish ROBOKLINIK as a leader in cutting-edge medical technology.• MAJDAL Real Estate: Crafted targeted marketing strategies to promote the Majdal Digital Platform, utilizing both traditional and digital media to reach high-net-worth individuals in the Saudi market.• WOSOL: Directed the launch of WOSOL’s brand in the logistics sector, emphasizing market penetration and brand recognition through strategic partnerships and media campaigns.• Wafaa Al Kilani's Podcast: Created a content-driven marketing strategy for a high-profile podcast, enhancing audience engagement through social media, influencer partnerships, and targeted advertising.• MUSE Men's Care: Launched a comprehensive marketing campaign for MUSE Men’s Care, blending digital marketing tactics with in-store promotions to drive sales and brand loyalty.

Setup and launched the marketing & communication department.Developed the organization's growth plan through proper analysis of business needs.Set and optimized communication budgets and forecasts in coordination with operations and business development teams.Increased awareness about the organization and its mission while enhancing community engagement through the utilization of Facebook solutions.Developed and implemented the organization's content tactics and strategies by utilizing creative tools and developing briefs for creative suppliers including photographers, videographers and agencies.Identified and connected with potential business partners to align on visions and implement several successful partnership campaigns.Used creative thinking and insights to develop the company's field visibility and competitive advantage which lead to an increase in funding opportunity and collaborations.Launched several events in partnership with international and local partners.Developed and implemented an internal communication scheme to enhance efficiency and employee relationships.As part of the senior management team, assisted in the development of the organization's Theory of Change and long term impact strategy.Developed a Social Media Marketing learning pathway by utilizing a partnership with Facebook’s Blueprint team. This training is now taught to underprivileged beneficiaries across Lebanon.

Creating & Communicating Impact and Change within the Women & Youth of Lebanon

Developed the company's CSR program in coordination with the marketing teams.Enhanced the company's brand image and increased awareness by leveraging Facebook solutions in line with online media buying and creative agencies to enhance client acquisition.Aligned on visions and strategy with the management team.Developed and implemented the company's events & roadshow strategy incl. international roadshows in South Africa and South America.Developed the press & media activation strategy in coordination with the management and marketing teams.

Developed online and offline campaigns, strategies and tactics in coordination with creative agencies and management team to better appeal to potential customers.Coordinated regional marketing campaigns and organized the events and roadshows of the company in coordination with international events planners and organizers.Utilized and coordinated with a network of local and regional influencers incl. media, press and public figures.Assisted in the development of sales tools in coordination with sales and marketing teams.Assisted in the development of annual marketing budget forecasts.

Managed and Developed the capacities my subordinate team (8 people).Exceeded monthly and annual targets while steadily growing the customer database.Interacted and developed bonds with VIP Clients and Stakeholders to increase sales and revenue.Increased the average basket and average transaction.Decreased stock wastage through providing valuable insights and consultations to brand buyers.Received and provided multiple trainings in selling technics and customer orientation.

- Assist in organizing kids and promotional events- Assist in managing the social media channels of the company- Assist in choosing and developing suitable CSR projects- Write and deliver daily media monitoring reports