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Sony Pictures - MENA20th Century Fox - LevantFox Star India - MENASony India - MENA

Empire International is the exclusive Middle East Distributor of 20th Century Fox, Dreamworks Animations and Sony Pictures.Accomplishments:• Proffered thought leadership to drive comprehensive marketing strategy roadmap as well as PR and communication initiatives across the Middle East region.• Superintended, built and managed highly qualified international marketing team, provided creative, innovative, enthusiastic and forward-thinking leadership in a team environment.• Drove marketing missions/ campaigns and promotions that delivered positive ROI and measurable market leadership. Key Responsibilities:• Generating best-in-class innovative marketing solutions/ programs for driving changes that result in profitable base business growth.• Championing the development of real-time marketing intelligence strategy, generating buzz and excitement through tailor made events/ movie promotions, thus optimizing value & enhancing exposure in a cost effective manner. • Researching, identifying relevant promo-partners and implementing strategically targeted sponsorships that are in line with brands’ image and objectives.• Working in collaboration with Sales & Managing Director on setting release dates, revenue and budget levels.• Communicating/liaising with the studios in London and Los Angeles to insure implementation of Studio guidelines. • Establishing & implementing comprehensive media strategy, effectively teaming together both online & offline media• Fostering business relations with media promo partners and third parties, effectively handling negotiations to secure regional and local deals.• Handling media research including target group analysis, campaign optimizing, post-buy analysis, media landscape and overview presentations, competitive analysis and providing data to the Marketing team & Studios. • Planning, creating, and implementing results-driven media campaigns. Organizing premieres for new releases and creating a buzz around the titles.

• Empire International is the Distributor for major International Studios:- 20th Century Fox - DreamWorks- Sony Films - Columbia Pictures• Responsible for creating and implementing the strategic Marketing Plans for the Levant area• Coordinating with Different territories to insure implementation of Studio guidelines• Creating out of the box communication for the Movies• Identifying relevant promo partners• Organizing Premieres• Working on movie publicity

Accomplishments:• Instrumental in attaining sales growth and increase in footfall through development and execution of strategic campaigns at local and regional level.Key Responsibilities:• Commanded ground-breaking marketing initiatives that supported the brand, generated revenues and drove traffic to the stores locally and regionally.• Developed promotional strategies to drive business and establish future brand management objectives. • Impacted overall business profitability by initiating change, mobilizing resources, generating and synthesizing ideas. • Ensured all marketing plans/campaigns are in line with the marketing calendar and strategy set by the Marketing Manager/ Brand owner in order to ensure brand image standardization.• Kept abreast with the Market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return.• Nurtured robust relationship with franchisors to assure a deeper understanding of brands at the best possible cost.

Accomplishments:• Effectively shouldered challenging responsibility of achievement of objectives, within agreed timescale and budgets.• Build and managed effective marketing project plans to committed deadlines, using standard project management tools and best practices.• Entrusted to handle key accounts including Roche, Boston Scientific Transmed, Subway, Fattal Holding and Pepsico.Key Responsibilities:• Developed and implemented integrated communication strategies. Established marketing strategies in-line with brand personalities & audience’s needs.• Comprehended client business, budgeting and PR needs, provided innovative solutions to express the key message of the client company through an appropriate image to represent their products and form the basis for brand identity.• Conducted research, surveys, and market studies for existing and new business proposals. Assessed client needs to portray the desired message and design, and its appeal to customers or users. • Presented final layouts for approval on objectives, background information, presentation approaches, styles, and techniques. • Administered the media & monitoring center. Identified and negotiated sponsorships and visibility opportunities. Supervised development of all press material including press releases, advertorials, etc.• Efficaciously handled event conception/ production, delivered outstanding, stunning events those created lasting memory through effectual launches, conferences, seminars, trainings, workshops, road shows, promotion activities, press events, etc.

Accomplishments:• Instrumental in creating a new corporate identity for the Company as well as the Group.• Performed financial studies, studies and negotiations of a Joint Venture between 3 Multi-National Companies.• Successfully created a new fleet branding for a wider exposure.Key Responsibilities:• Developed marketing collaterals including folders, cd’s & cd slips, business cards, promo items and roll-up banners, communicated brand identity, firm's strengths and advantages thus supported business development efforts.• Established budget for 2012-2013 in liaison with the Board.• Supported tenders preparation for large scale projects.Effectively optimized profitability and performance of existing products and services

Key Responsibilities:• Instrumental in establishing new corporate identity as well as formulated and implemented departmental and organizational policies and procedures to maximize output.• Acquired knowledge about the culture and market to start up the business with the management. • Assisted in the setting and implementing the marketing strategy.

• Developed a marketing campaign to promote the company cars and services. (Radio competitions, Ads…)• Prepared and executed a road show and event to launch the new Hyundai fleet • Planned an executives day where executives visit the showroom and see/feel the new luxury car launched• Coordinated the media relations with the advertising agency for the different ads in magazines, websites as well as the production of marketing collaterals• Archived all marketing material relevant to the automotive field• Effected a research over competitor cars for each category, especially the “Genesis Coupe”

• Ventured in a rotation on all of the Companys’ departments from minor accounting tasks, to administration, customer services, marketing , sales and training• Attended continuous training over different subjects (Sales, negotiation, team building, leadership, communication…)• Coordinated trainings in hotels and in-house and made sure the location is ready for the training days • Effected audits as I reached Junior consultant level, on the companys’ that we have consultancy contracts with for assessment to base training requirements and schedules • Coordinated the internal procedures to make sure we achieve our set targets• Training and follow-up on the new trainees and assure their product knowledge• Weekly meetings for assessments and evaluations of the business activities• Maintained a list of customers and coordinated with them training schedules, satisfaction…• Assisted in developing/preparing/selling multiple “Mega trainings” (650+ persons)• Worked on developing policies and procedures for different companies