- Develop, plan, and execute global roadmap for Certinia.com, Marketo landing pages, and PathFactory content library and user experience- Analyze customer buying journey to inform A/B testing and personalization programs and enhance user experience; Build testing and personalization audiences using 6sense in alignment with ABM or regional strategies- Develop and execute organic SEO strategies- Deploy effective PPC strategies for $1.2M budget, including conceptualizing and optimizing purpose-built landing pages- Deploy effective paid social strategies for $900k budget, including optimizing copy, creative, assets, and ad types- Measure and report on digital (web, SEO, PPC, paid social) performance monthly- Oversee the development and expansion of localized sites in EMEA and APAC markets- Manage vendor and agency relationships and activities, including project or retainer budgets- Played a pivotal role in 2023 company rebrand from FinancialForce to Certinia, supporting the changeover of content and managing the rollout of new website and resulting in a Certinia Marketing Hero award- Drive process improvement initiatives across the organization and implement solutions to improve team efficiency and productivity

- Managed FlockFreight.com and related landing pages, directing SEO, CRO, and A/B testing efforts- Defined website strategy and roadmap through active collaboration with key stakeholders- Orchestrated vendor and agency relationships to facilitate development, design, content, and analytics needs- Launched an A/B testing program and leveraged data insights to drive impactful updates to website, landing page, and content, culminating in 100% increase in form conversions following a split URL test on the homepage- Implemented SEO and CRO enhancements, resulting in 42% QoQ increase in overall web traffic, a 58% QoQ increase in organic search sessions, and an average 20% QoQ increase in conversion rate on CPC landing pages- Developed informed content in collaboration with internal stakeholders catering to diverse audiences- Maintained reporting benchmarks and dashboards, delivering comprehensive site performance reports and actionable recommendations to cross-functional teams- Successfully managed intricate web and CPC user journeys, collaborating with engineering to ensure accurate routing of dynamic events and data to the CRM platform and analytics/advertising platforms- Played a pivotal role in the 2022 company rebrand, taking a new website from conception to live in just four weeks, resulting in an impressive 160% increase in lead generation and receiving a 2023 Webby Award for Websites & Mobile Sites in Sustainable Technology

- Effectively defined project scopes and updated plans based on stakeholder input, evolving objectives, specifications, and resource availability- Led web enhancement and optimization projects for diverse clients spanning B2B and B2C markets and various industries- Managed project schedules by overseeing deadlines and resource allocation, promptly addressing and escalating challenges- Assessed web enhancement creatives and offered insights to enhance visual appeal- Collaborated with the Director of Digital Marketing to devise an optimization program roadmap, introducing streamlined processes to enhance workflow efficiency and team productivity

- Played a pivotal role in reinvigorating the brand identity through innovative strategies, overseeing website, social media, and communications tactics to support B2B product expansion- Pioneered a highly effective social media marketing strategy, resulting in 270% YoY audience growth- Drove successful customer and employee communications strategies, achieving exceptional readership and engagement rates of 96% and 99%, respectively- Managed EISGroup.com and associated landing pages, developing a web strategy that included SEO and CRO enhancements leading to a 41% increase in web traffic and a 21% increase YoY in form conversions- Developed a robust reporting framework utilizing web analytics and channel performance data to guide web roadmap decisions- Managed the growth and maintenance of localized language sites in key markets- Directed content development and led creative resourcing endeavors, partnering with sales to create customized and localized content to boost global brand awareness- Monitored and analyzed campaign performance, leveraging insights to optimize both campaigns and content

- Collaborated with internal stakeholders to craft compelling, industry-unique thought leadership content like eBooks and blog articles- Orchestrated end-to-end marketing campaigns, providing comprehensive reports on overall campaign effectiveness- Devised project plans and generated content and creative briefs, effectively managing project execution- Facilitated the development and execution of annual client advisory boards and product user conferences in close coordination with cross-functional teams- Ensured alignment between content development, digital marketing endeavors, and corporate goals by fostering seamless collaboration with internal stakeholders- Redesigned the internal employee Wiki using Atlassian’s Confluence, enhancing employee user experience and usability- Sourced, onboarded, and managed a team of creative, SEO, and web developer freelancers

- Managed social media platforms and utilized metrics to increase engagement and campaign performance- Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts, eBooks, and blog posts- Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses- Created sales enablement presentation materials for Sales, Product Marketing, and Partners Marketing teams

- Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales- Execute on event promotion plans to increase brand awareness- Leveraged email, print and social campaign strategies to strengthen brand awareness with target consumers- Reviewed and analyzed marketing campaign responses to pull relevant data- Developed key relationships with vendors, including printers and shipping agents

VOLUNTEER POSITION- Collaborated on activities to promote organization awareness- Collaborated on fundraising activities- Planned and executed community-building events such as networking, coffee crawls, pub crawls, and street art walks- Developed and executed social media campaigns- Redesigned and replatformed website in September 2020- Promoted organization awareness during community events

- Launched pet sitting and dog walking business- Devised organizational vision, mission and foundational structure to facilitate early growth- Created highly successful marketing and branding strategies to spearhead entry into market- Recruited and hired qualified candidates to fill open positions- Enforced high level of safety and health standards, keeping staff trained and proficient in respective procedures and policies

- Created event marketing plans and initiatives to increase brand awareness through direct and digital marketing methods- Developed and managed trade shows schedule, budget, and event logistics- Managed vendor relationships and associated budgets- Implemented online budget management system for Sales and Marketing teams- Executed successful product introductions by coordinating actions with Sales, Legal, and other internal teams- Improved results continuously by conducting thorough reviews of events' successes and opportunities

- Contacted, booked, and managed entertainment for the 2013 International Festival – 4,000+ person attended event celebrating diversity and culture in Davis, CA- Oversaw the entertainment portion of event; Booked and set schedule for 20 performers- Contributed research, copywriting, and editing for the creation of event pamphlets

- Provided on-site support to community residents- Worked directly with Homeowners’ Association Board of Directors to manage community by attending meetings, sourcing vendors, providing incident support, and project management- Created work orders, scheduled appointments between vendors and homeowners, and documented project progress- Implemented and executed a monthly community newsletter