Charis Cropp Email & Phone Number

Strategic planner responsible for delivering impactful near-term results while positioning brands for long-term success. Leads internal and external teams across functions to keep clients happy and campaigns on track.

Huntington Beach, California

Manage all aspects of media plans for TV (linear and non-linear, TVe/CTV), Digital Video, Social, Radio, and OOH while employing direct response measurements and optimization strategies.

Huntington Beach, CA

Worked cross-functionally across the agency to achieve client objectives. Helped manage clientrelationships by leading weekly status calls and managing budget trackers.

Huntington Beach, CA

Restructured Excel databases to improve automation and enhance visibility of KPI movement. Leveraged Nielsen and comScore data to inform media strategy, in addition to other white papers and reports.

• Managed media budgets, ranging from $15K - $350K weekly, for a variety of national clients including Hartford AARP Auto Insurance, Sono Bello and Telebrand's Teddy Tanks
• Strategically built media schedules by analyzing performance trends
• Optimized media that projected to the clients KPI goal
• Compiled Excel reports for internal team members and clients (includes creating pivot tables, macros, charts, and graphs for customized client reports and PowerPoint decks)
• Composed high-level executive summaries recapping media strategy, results, performance updates and shifts in the media landscape
• Responsible for drafting media authorization forms and circulating documents to all parties involved

Carlsbad

• Effectively prioritized and executed tasks in a fast-paced office environment
• Proactively answered questions relating to traffic instructions and dub delivery
• Delivered traffic instructions, dub requests and media assignments in a timely fashion
• Resolved scheduling errors by effectively communicating discrepancies to senior media buyers and account executives
• Developed positive relationships with internal team members and external dub house and call center staffs to maintain successful work partnerships

Greater San Diego Area

• Constructed competitive analysis for retail, automotive, and food and beverage clients
• Created, edited and published content for company blog
• Crafted and pitched press release, successfully securing media coverage on local television
• Assisted with new business development
• Worked with account coordinator in piecing together a marketing plan for a food and beverage client, including researching industry trends, creating the 2013 timeline for PR and advertising opportunities, outlining PR.
• Strategic thinker; responsible for deciding which issues to run advertisements in for the upcoming year

Coronado

• Formally recognized for exemplary customer service
• Proactive in maximizing guest experience

La Mesa

• Awarded Best Waitress of 2010 by East County Magazine
• Thrived in a chaotic environment
• Established/maintained excellent relationships with all customers