Charissa Carnall Email & Phone Number

New York, Ny, Us

Helping the world's most valuable brands create happier customers!

New York, Ny, Us

• Manage day-to-day social content strategy on Teach For America’s national Instagram and Facebook accounts. • Work with internal partners to develop strategies for reaching our prospect and corps member audiences with social media content that speaks to their wants/needs while driving them to take action.• Supported community management real-time during D-Nice’s Instagram Live party for educators during Teacher Appreciation Week.• Developed strategies for Black History Month (#TeachingWhileBlack) and LGBTQ+ campaigns, executed campaigns in a timely manner driving engagement around the topic of representation in the classroom primarily for our prospect and corps member audiences.• Partnered with Creative team on Teacher Appreciation Week social media strategy.• Partner with project managers to ensure timelines and deadlines are met and internal partners and stakeholders are aware of adjustments

Birmingham, Al, Us

• Ideate and create all content for Samford University’s flagship social media accounts• Implemented Sprinklr as the university-wide social media management tool, trained 18 users with 60+ social channels improving the university’s cohesive brand and voice across all channels and platforms• Increased Samford’s organic engagement rate by 100% in 12 months• Led Commencement 2018 social strategy resulting in 22,000+ engagements; a record for Samford social media• Samford’s flagship social channels average 20% engagement rate• Developing Samford’s first Social Media Playbook and Guidelines• Consult regularly with 5 Marketing and Communication colleagues on social media strategy, paid social content and social media best practices across 10 academic units• Ideate and brainstorm with Executive Director of Broadcast on all social videos

Denver, Co, Us

• Led a team of 3 community managers who provide proactive community support on 7 owned social channels via Sparkcentral• Engaged daily with customers across all global social communities; answered questions, helped with issues and rewarded advocates (over 9 million social followers)• Developed and published first Global Community Management Playbook• Trained all regional community managers and social agencies in WU’s Voice & Tone• Developed influencer strategy, manage communications between WU and influencers• Worked closely alongside the Social Care team to ensure proper customer care on all 18 owned channels where we receive over 70,000 interactions/month• Regularly reported internally on the pulse of the community to internal stakeholders and Executives; bi-weekly conversations report and monthly volume report• Worked closely with Content Manager and agencies to ensure social content is in line with the wants and needs of our communities• Helped grow the Facebook community from 160,000 members to over 9 million

Denver, Co, Us

• Cultivating brand advocates and influencers across all social media channels. Manage content for the Western Union blog. Create social content and help deploy social campaigns.• Helped grow the Facebook Community from 160,000 members to over 1.4 million members in less than a year• Designed & Developed the first Global Community Management Playbook• Train all Regional Community Managers • Work closely with the Western Union Social Care team to ensure proper customer care on all global social channels

Englewood, Co, Us

• Directed strategy and execution of social media presence• Setup/Maintain all social media outlets like Facebook, Twitter, YouTube and more• The face of WU Pay's YouTube channel• Directed all Social Media outreach to bloggers, worked with bloggers to advertise WU Pay, blog about the site, and review our product resulting in increased sales for WU Pay's commerce Mall and Gift Card Mall plus increased conversation about WU Pay on Social Media sites• Created and implemented a Social Media policy for the company, which helped streamline the brandpersonality and content across all employee profiles and increased the brand’s reach• Trained and managed other WU Pay staff in using Social Media for WU Pay outreach and marketing• Moderated e-commerce webinar with Gary Vaynerchuk on How e-commerce Merchants Can Use Social Media with over 1,000 webinar attendees• Oversee all blog content and managed the content of three blogging personalities including blog topics, schedule and proofreading all blogs which helped WU Pay readers find exceptional deals online and helped readers learn about money management and the debt-free lifestyle• Responsible for syndicating the WU Pay blog on merchant blogs like Sears, Sally Beauty Supply, andBeauty Encounter which tripled the number of readers on eBillme’s blogs• Created and managed all partner/merchant Social Media strategies and campaigns which includedactivity on all social networks like Twitter, Facebook, YouTube, and Ustream where we saw sales double during these campaign periods• Led all social marketing efforts for campaigns including e-commerce webinars for merchants such as Sears.com and Buy.com on Back to School and Black Friday Deals with YouTube videos, Tweets,Facebook contests and blog posts which increased sales for both WU Pay and the merchants

After spending 4 years as an intern in the newsroom, I began my career at FOX10 News as a Graphic Designer for on-air. After just a few months I was promoted to Show Producer. I wrote an hour of the Morning Show newscast and hosted a weekly entertainment segment called "What's Happening" which focused on weekend events along the Gulf Coast.After about a year of producing, the station developed a web department and promoted me to Web Content Producer and evolved my on-air segment to an Internet/New Media/Technology segment called the "Daily Dot Com" which was live in the evening newscasts.I was the Web Content Producer and worked to help Traditional Media understand and use New Media and Social Media tools to the best of their ability helping viewers receive news and information as quickly and effectively as possible.