Charissa Feng Email & Phone Number

Melbourne, Vic, Au

Lead the early detection of liver cancer portfolio at Cancer Council Victoria

Melbourne, Victoria, Australia

Lead the Elimination of Cervical Cancer Strategy, to accelerate elimination of cervical cancer in Victoria by 2030. Provide strategic counsel to Cancer Council on major programs and policies to equitably increase cancer screening, early detection of viral hepatitis and liver cancer, and HPV immunisation.

Melbourne, Victoria, Australia

Led a team of six to deliver a diverse range of programs addressing cancer screening, viral hepatitis and HPV vaccination for priority communities. Focused specifically on improving the health of Aboriginal and/or Torres Strait Islander communities, culturally and linguistically diverse populations, people with disabilities and communities affected by social and economic disadvantage. More information on our work and resources at: https://screeningresources.cancervic.org.au/

Melbourne, Australia

Board Director, Chair of the Marketing Sub-Committee and member of the Clinical Governance Committee

Melbourne, Australia

My main portfolio for this fixed term project is the Better Health Channel - exploring ways of harnessing technology to change health behaviours and increasing engagement with this iconic health website. This involved managing a range of digital activities, and fostering over 40 partnerships with major corporates, health organisations and research institutions to improve the value of the Better Health Channel and build community health literacy.I also advised on digital marketing… Show more My main portfolio for this fixed term project is the Better Health Channel - exploring ways of harnessing technology to change health behaviours and increasing engagement with this iconic health website. This involved managing a range of digital activities, and fostering over 40 partnerships with major corporates, health organisations and research institutions to improve the value of the Better Health Channel and build community health literacy.I also advised on digital marketing activities for the Department's public health campaigns, including reducing the impact of heat waves, increasing immunisation rates and other health protection and emergency communications issues. My portfolio also extended to building capacity within the Department and sector on innovation and behavioural insights. Projects included facilitation of a major thought leadership forum with Google and Deloitte, and managing the Department's involvement in Code for Victoria and the Public Sector Innovation Fund. Show less

Melbourne, Australia

Developed Victoria's first long-term corruption prevention strategy over a 12-month contract. Led the development of an evidence-based corruption prevention strategy, from stakeholder consultations to implementation planning. Provided strategic advice to senior decision makers on critical capabilities required to deliver on the strategy over the next three years.

Melbourne, Australia

Responsibilities: 1. Strategic communications: designing and implementing integrated evidence-based health communications strategies for Federal and State Government, NGOs, as well as corporate social responsibility programs for corporates. 2. Project management: managing project timelines as well as resource allocation and budget management; briefing and managing a diverse range of suppliers (digital, design, market research) to reach goals on time and on budget… Show more Responsibilities: 1. Strategic communications: designing and implementing integrated evidence-based health communications strategies for Federal and State Government, NGOs, as well as corporate social responsibility programs for corporates. 2. Project management: managing project timelines as well as resource allocation and budget management; briefing and managing a diverse range of suppliers (digital, design, market research) to reach goals on time and on budget. 3. Health expertise: reviewing all campaigns and documents to ensure the science has been accurately translated and all activities are sensitive to health stakeholder needs. 4. Community and stakeholder engagement: developing and implementing health stakeholder engagement plans for corporates launching for the first time in the heath sector. 5. Media relations: leading consumer education campaigns on particular health issues, alignment of media calendar with strategic goals, development of media opportunities and press releases, reacting to media inquiries. 6. Brand development and management: developing brand essence and assets, as well as brand guidelines to ensure compliance across organisations. 7. Training and workshops: conducting training and workshops with local government as well as health services peak bodies on campaign development, branding and media relations. Clients:- AIA Australia - Victorian Government Department of Health - Victorian Government Department of Education and Early Childhood Development - Federal Government Department of Human Services (formerly FaHCSIA)- National Asthma Council Australia - Australia Prostate Cancer Research - Dairy Australia - Fair Work Commission - Parenting Research Centre - Leading Aged Services Australia (peak body for aged services) Show less

Melbourne, Australia

My work at the Parenting Research Centre focuses on using multi-channel marketing and communication approach to engage parents to use positive parenting practices, with the goal of supporting them raise healthy happy children.Objectives are behaviour change regarding parenting practices in target audiences, awareness generation about available resources and attitudinal shift in societal views on parenting. Target audience includes all parents, grandparents and carers, practitioners… Show more My work at the Parenting Research Centre focuses on using multi-channel marketing and communication approach to engage parents to use positive parenting practices, with the goal of supporting them raise healthy happy children.Objectives are behaviour change regarding parenting practices in target audiences, awareness generation about available resources and attitudinal shift in societal views on parenting. Target audience includes all parents, grandparents and carers, practitioners working with families, with an emphasis on vulnerable families and parents raising children with special needs. Responsibilities:1. Brand management: Managed organisational brand assets as well as development of marketing guidelines and policies to ensure fulfilment of ISO 9001 certification.2. Integrated communications: Developed integrated communication strategies for a range of government-funded consumer education campaigns such as Let’s Read, MyTime and the Raising Children Network.3. People management: Managed four staff members. Other people management responsibilities include participation in the hiring and contract negotiation process, as well as people development activities.4. Project management: Coordinated numerous suppliers and stakeholders to deliver government-funded community campaigns on time, on budget and to the satisfaction of the sponsor.5. Media relations: Provided media counsel to the CEO on dealing with media inquiries; developed proactive media strategies and press releases to raise awareness of key research and parenting issues. Show less

Melbourne, Australia

Responsibilities: 1. Project management: Managed the development and delivery of branding, marketing and communication plans for not-for-profit, government and community organisations.2. Media relations: led mass media campaigns on aged-related issues, developed media opportunities and press releases, responded to media enquiries including crisis and issues management.3. Content development/collateral development/speech writing: Developed newsletters and collateral for a… Show more Responsibilities: 1. Project management: Managed the development and delivery of branding, marketing and communication plans for not-for-profit, government and community organisations.2. Media relations: led mass media campaigns on aged-related issues, developed media opportunities and press releases, responded to media enquiries including crisis and issues management.3. Content development/collateral development/speech writing: Developed newsletters and collateral for a range of NGOs (Seniors Rights Victoria) and aged care facilities (Doutta Galla) as well as speeches for City of Melbourne councillors.Clients:- Peninsula Health- Council on the Ageing- World Health Organisation’s Director of Ageing and Life Course - 10th Global International Federation on Ageing Conference- Seniors Rights Victoria- Doutta Galla- Manor Court Aged Care Show less

Sydney, Australia

Responsibilities:1. Media relations: developed media angles based on research, wrote press releases and case studies, coordinated media liaison, managed media tracking and reporting for Intel Asia-Pacific and Microsoft.2. Project management: Created and monitored project timelines, prepared all client status updates, communications and meetings.Clients:- Microsoft Health- Microsoft Windows Mobile- Intel Asia-Pacific- Global Speech Networks.

Ba (Hons.), Media Communications & Political Science

Activities and Societies: President - UNICEF Student Liaison Program, Cafe Coordinator - International House

Masters Of Public Health, First Class Honours

Wharton Business School & Annenberg School Of Communication

Education record

Digital Marketing