Charisse Mcaloon Email & Phone Number

Greater Chicago Area

Provide creative consultative strategy and brand development for B2C and B2B brands, including branding, graphic, and user experience. Remains current on new technologies and industry best practices to guide the creation of impactful experiences. Key Achievements: • Streamlined customer-centric UI/UX wireframe to align with omni-channel brand strategy for $9 billion global retail brand.• Developed and executed digital communications strategy for Chicago’s top Medical University. Virtual commencement included interactive flipbook and individual graduate microsites.

Greater Chicago Area

Implemented creative to a diverse range of clients and industries, including manufacturing, healthcare, and higher education. Directed team of designers, programmers, and copywriters harnessing their development and performance, in a manner that assures maximum efficiency and creativity. Conducted client presentations to provide creative rationale, build consensus, and secure trust. Prioritized workload and performed routine assessments, cultivated a positive design culture.Key Achievements:• Developed digital communications strategy for $4.4 million business; converted data into actionable insights, website unique visitor traffic tripled within the first month, digital newsletter received a 28% click-through rate.• Maximized team creativity and efficiency while directing redesign of 550-page catalog for $1 billion global brand; delivered high-quality deliverable ahead of schedule and 10% under budget.

Greater Chicago Area

Spearheaded creative for fast-paced agency with accounts totaling over $10 million. Attended client meetings, presented work, discussed needs, and identified opportunities. Collaborated with marketing and communication teams, translating business objectives into creative strategies. Completed audits and internal brainstorming sessions with cross-functional teams. Hired and directed designers to implement strategy and generate original concepts and designs that aligned with client objectives. Key Achievements:• Earned 2019 Hermes Creative Award for artistic excellence in performance by demonstrating progressive thinking and providing art direction for high-profile video.• Repositioned $15 billion capital program; redesigned brand architecture and collateral to reduce marketing costs, facilitate growth, enhance awareness, and build equity.

Greater Chicago Area

Devised communications plan, messaging and storytelling, for B2C and B2B integrated campaigns that align with client brand guidelines. Guided team of 6, including programmers and designers, to strive for creative excellence. Supervised contracted videographers and copywriters.Key Achievements:• Secured national healthcare account; assessed current marketing efforts, developed communications, and visual strategy; acquired 40,000 new clients representing a 10% increase in patients.• Strengthened creative agency division, crafting RFPs, and participating in new business presentations. Grew revenue by 200% in ten months (resulting in 20% of company revenue).

Greater Chicago Area

Collaborated with in-house teams to create brand consistency across all customer's touchpoints, including print, digital, packaging, and environment. Implemented policies to maximize efficiency and productivity. Act as brand guardian to ensure all design deliverables align with brand guidelines. Granted final approvals on all creative deliverables.Key Achievements:• Improved company practices, streamlined methods, and models for retail packaging and promotional programs reducing company costs over 20%.• Trusted partner in retail brand collaboration with DreamWorks, Little Golden Books; launch exceeded revenue expectations and increased social following and engagement.

Greater Chicago Area

Championed creativity and excellent client centricity. Forged client relationships by serving as creative partner, guiding clients through brand development. Strengthening brand marketing and communication deliverables by developing visually stunning, impactful, and effective innovative solutions. Built and coached network of talent, including designers and copywriters. Launched internship program to mentor junior designers.Key Achievements:• Acquired over 100 clients; drove 2x velocity of private-label packaging, increased higher-ed application rate by 18%, and doubled response rate with B2C direct mail collateral.• Demonstrated design excellence. Published in HOW Magazine 2011 and awarded 10 GDUSA awards between 2005 and 2012.

Chicago

Orchestrated inspirational brainstorming sessions with internal teams. Partnered with creative directors and account executives. Conducted retail audits to understand brand equity, architecture, and target consumer.Key Accomplishments• Created mass-market packaging solutions for international brands.

Greater Chicago Area

Developed packaging solutions for world-class consumer brands. Presented to colleagues and clients; gathered feedback to improve results. Art-directed photo shoots for ad campaigns.Key Accomplishments• Created and oversaw production for 300+ SKU’s for national CGP retailer.