Charisse Mcaloon Email & Phone Number

Greater Chicago Area

• Provide creative consultative strategy and brand development for B2C and B2B brands, including branding, graphic, and user experience. Remains current on new technologies and industry best practices to guide the.
• Streamlined customer-centric UI/UX wireframe to align with omni-channel brand strategy for $9 billion global retail brand.
• Developed and executed digital communications strategy for Chicago’s top Medical University. Virtual commencement included interactive flipbook and individual graduate microsites.

Greater Chicago Area

• Implemented creative to a diverse range of clients and industries, including manufacturing, healthcare, and higher education. Directed team of designers, programmers, and copywriters harnessing their development and.
• Developed digital communications strategy for $4.4 million business; converted data into actionable insights, website unique visitor traffic tripled within the first month, digital newsletter received a 28%.
• Maximized team creativity and efficiency while directing redesign of 550-page catalog for $1 billion global brand; delivered high-quality deliverable ahead of schedule and 10% under budget.

Greater Chicago Area

• Spearheaded creative for fast-paced agency with accounts totaling over $10 million. Attended client meetings, presented work, discussed needs, and identified opportunities. Collaborated with marketing and communication.
• Earned 2019 Hermes Creative Award for artistic excellence in performance by demonstrating progressive thinking and providing art direction for high-profile video.
• Repositioned $15 billion capital program; redesigned brand architecture and collateral to reduce marketing costs, facilitate growth, enhance awareness, and build equity.

Greater Chicago Area

• Devised communications plan, messaging and storytelling, for B2C and B2B integrated campaigns that align with client brand guidelines. Guided team of 6, including programmers and designers, to strive for creative.
• Secured national healthcare account; assessed current marketing efforts, developed communications, and visual strategy; acquired 40,000 new clients representing a 10% increase in patients.
• Strengthened creative agency division, crafting RFPs, and participating in new business presentations. Grew revenue by 200% in ten months (resulting in 20% of company revenue).

Greater Chicago Area

• Collaborated with in-house teams to create brand consistency across all customer's touchpoints, including print, digital, packaging, and environment. Implemented policies to maximize efficiency and productivity. Act as.
• Improved company practices, streamlined methods, and models for retail packaging and promotional programs reducing company costs over 20%.
• Trusted partner in retail brand collaboration with DreamWorks, Little Golden Books; launch exceeded revenue expectations and increased social following and engagement.

Greater Chicago Area

• Championed creativity and excellent client centricity. Forged client relationships by serving as creative partner, guiding clients through brand development. Strengthening brand marketing and communication deliverables.
• Acquired over 100 clients; drove 2x velocity of private-label packaging, increased higher-ed application rate by 18%, and doubled response rate with B2C direct mail collateral.
• Demonstrated design excellence. Published in HOW Magazine 2011 and awarded 10 GDUSA awards between 2005 and 2012.

Chicago

• Orchestrated inspirational brainstorming sessions with internal teams. Partnered with creative directors and account executives. Conducted retail audits to understand brand equity, architecture, and target consumer.Key.
• Created mass-market packaging solutions for international brands.

Greater Chicago Area

• Developed packaging solutions for world-class consumer brands. Presented to colleagues and clients; gathered feedback to improve results. Art-directed photo shoots for ad campaigns.Key Accomplishments
• Created and oversaw production for 300+ SKU’s for national CGP retailer.