Charitha Waidyaratne

Charitha Waidyaratne Email and Phone Number

Director/Chief Executive Officer @ Shift Group
colombo, western, sri lanka
Charitha Waidyaratne's Location
Sri Lanka, Sri Lanka
Charitha Waidyaratne's Contact Details

Charitha Waidyaratne work email

Charitha Waidyaratne personal email

About Charitha Waidyaratne

Understanding the digital wave and learning to be ahead of the curve. Helping companies with image and brand management while coming up with new ideas to promote their products and services through the digital medium. Treating the market place as a living system helps understand their needs, strengths,weaknesses and general mentality. it is from this understanding that the most creative brands are born.Digital is an evolving landscape and my true passion is understanding the ever changing technology and how best we can use it.

Charitha Waidyaratne's Current Company Details
Shift Group

Shift Group

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Director/Chief Executive Officer
colombo, western, sri lanka
Website:
shift.lk
Employees:
7
Charitha Waidyaratne Work Experience Details
  • Shift Group
    Chief Executive Officer
    Shift Group Apr 2024 - Present
    Sri Lanka
  • Shift Group
    Chief Operating Officer – Digital
    Shift Group Apr 2022 - Apr 2024
    Sri Lanka
  • Shift Solutions
    Director Digital Media
    Shift Solutions Apr 2014 - Apr 2022
    532/4F, Sirikotha Lane, Galle Road, Colombo 3, Sri Lanka.
    Head of Digital at shift solutions leading a team of creative/developers and social media specialists.focused on social media solutions, online advertising, strategic development for brands on digital space, integrating campaigns. full scope includes:Budgets/forecasting People management/trainingBuilding social media teamPitch presentation and strategy guidesNew business initiativesInnovative digital solutions Presentation and tech talks at seminars and conferences. Event conceptualization and integration with digital
  • Shift Solutions
    Manager Digital Innovation And Media
    Shift Solutions Apr 2013 - Apr 2014
    Sri Lanka
    Creating everything from virtual reality to augmented reality...giving people a new experience using the latest tech. Focused on new business development and creating digital avenue for brands.
  • Reddifusion Y&R
    Senior Brand Associate
    Reddifusion Y&R Jan 2013 - Mar 2013
    Colombo
    Clien servicing, creative development
  • We Love It Studio
    Business Development Executive
    We Love It Studio Aug 2011 - Jan 2013
    Sri Lanka
    Working on improving current business and getting new clients. developing creative solutions for their design needs.We do strategic Communication Designs- Websites- Prints- Facebook Game / Application Development- Corporate Branding and Printing- Logo Design
  • Roomsnet
    Brand Marketing
    Roomsnet Oct 2010 - Aug 2011
    Improve current business by enforcing newer internal operations modelCreate new business opportunity by expanding market channels.Re brand products
  • Roomsnet Int
    Business Development
    Roomsnet Int Oct 2010 - Aug 2011
    Working on generating new marketing leads for business development in Sri LankaFormed marketing promotions/partnerships with Airtel, Dialog, Mango tree, Coffee Bean, Colombo SpiritDesigning and executing brand promotional material (Photoshop)Designing website layout for new product launchCreating concept for new In bound market productWorking with tech teams to improve current website Improving working relations with various partnersApplied for government tender and acquired it successfullyConceptualizing Email newsletters and designing them Working on advertising
  • Free Lancing
    Internal Resources
    Free Lancing Jan 2004 - Apr 2011
    2009- 2010 - Working as a project manager in building a resort in Trincomalee.- Started self employed business in corporate branding -logos, brochures, websites, branding designs. - Currently working on starting a tour service; 2008 - 2009Handled 7 important accounts and resourcing. Dealt with the top tier of management in bringing the required resources and managing their expected outcomeConcept/Branding Consultations; 2007 - 2008For MEI hotels, travels and logistics- setup a travel agency - improve airport shuttle plans- micro managed hotel activitiesFor Lokis4Concepts- acted as a out sourced consultant on petroleum projects- Redesigned company brand and logo.Surjuiced Fruit company- branding and marketing proposals
  • Falcon Travels Ltd
    Senior Marketing
    Falcon Travels Ltd Jan 2004 - Jan 2005
    Responsible for a department of 6 peopleHandle all bookings and logistic planning for all corporate clientsHandle huge clients such as LG electronics West Africa, Panasonic, and TFC group (India), Ranbaxy group of companies, Chevron Oil and gas, Sona Breweries (affiliates of international Guinness breweries) and many more.Promoting company profiles with e mail marketing, radio advertisements, promotionsformalized work environment for streamline and efficiency

Charitha Waidyaratne Skills

Marketing Email Marketing Advertising Business Development Team Management New Business Development Negotiation Management Marketing Strategy Online Marketing Market Research Product Development Event Management Facebook Start Ups E Commerce Digital Marketing Press Releases Seo Photoshop Online Advertising Retail Program Management Direct Marketing Brand Development Team Leadership Project Planning Creative Direction Promotions Social Media Management Consulting Corporate Branding Web Analytics Designing Pitching

Charitha Waidyaratne Education Details

  • Slim
    Slim
  • Louis Preston
    Louis Preston
    Travel / Tourism
  • Kwara State (Nigeria)
    Kwara State (Nigeria)
    Computer Science

Frequently Asked Questions about Charitha Waidyaratne

What company does Charitha Waidyaratne work for?

Charitha Waidyaratne works for Shift Group

What is Charitha Waidyaratne's role at the current company?

Charitha Waidyaratne's current role is Director/Chief Executive Officer.

What is Charitha Waidyaratne's email address?

Charitha Waidyaratne's email address is ch****@****ail.com

What schools did Charitha Waidyaratne attend?

Charitha Waidyaratne attended Slim, Louis Preston, Kwara State (Nigeria).

What are some of Charitha Waidyaratne's interests?

Charitha Waidyaratne has interest in Science And Technology.

What skills is Charitha Waidyaratne known for?

Charitha Waidyaratne has skills like Marketing, Email Marketing, Advertising, Business Development, Team Management, New Business Development, Negotiation, Management, Marketing Strategy, Online Marketing, Market Research, Product Development.

Who are Charitha Waidyaratne's colleagues?

Charitha Waidyaratne's colleagues are Mohamed Risvi, Sandara Gunaratne, Sandeep Perera, Laksara Gunasinghe, David Paldano, Errol Ronal, Sandun Lakmal.

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