Charity Davis-Custer Email & Phone Number

Ferndale, Mi

- Worked with the management team to redefine brand image.- Rejuvenated newsletter and blog strategies, content focus, and style sheets. - Research a variety of related topics to increase recognition of the company’s expert status in the industry and craft copy on the spot when necessary. - Created persuasive P.O.P., print advertising and public relations packages.- Matched content to reflect the voices of both the retail and wholesale aspects of the company. - Tripled social media exposure and increased brand loyalty while generating sales with proactive, call to action messaging.- Exceeded monthly sales expectations by an average of 20%.

Rochester, Michigan

- Implemented a public relations program and fostered community connections by linking with local charitable causes and the Rochester Business Development Association sponsored events.- Worked with the management team to target the marketing plan based on household income, building trends, residential real estate markets and past sales data. - Restructured the advertising plan to focus more heavily on high end prospects while maintaining growth in mid range product sales. Used a combination of print and television advertising, sales and promotions, online advertising, and expanded social media presence to increase sales without budget increases. - Coordinated cooking classes and professional association events to connect the retail locations with potential clients.- Created a customer service based brand loyalty campaign to retain and foster lifelong clients; provided customer care and brand maintenance training to staff. - Developed new accounts with large residential builders and designers which brought in previously untapped long term market share.

Clinton Twp., Michigan

- Assisted in establishing a non-profit organization.- Coordinated fundraising events utilizing contacts in the local music and entertainment industries. - Collaborated with artists and small business owners to create cross promotional opportunities using print, social media and digital marketing.- Tracked book donations and financial contributions. Analyzed market data, inventory flow, and projected budgets. - Handled volunteer coordination, recruitment, training, and staffing of events.- Established a Books for Prisoners Program.- Developed relationships with children's literacy programs, school, and public libraries to find new homes for donated materials.- Collected and dispensed over 60,000 books over five years. Consistently showed increased growth.

Fraser, Michigan

- Developed and manufactured a line of handcrafted candles and bath products.- Designed and executed a sales and marketing plan including brand establishment, product literature, and promotional materials.- Established new wholesale clients throughout the U.S. - Hosted small, personal, hands on workshops. Provided basic introductions on subjects such as candle and soap making, herbalism, aromatherapy, organic gardening, wild foraging, water catchment, peak oil, sustainability, and whole systems design strategies.

Southfield, Michigan

- Created press releases for Tier III research and development companies and automotive related non-profit organizations which sparked articles in various media outlets including Car and Driver, Crain's Detroit Business, The Detroit News and Free Press, and Auto Week.- Partnered with the Mustang Club of America and it's local chapters to establish fundraising programs; tracked the effectiveness of various approaches. - Received a promotion within six months of hiring date and assumed the lead role and management of several corporate accounts in addition to previous duties.- Implemented individual programs tailored to fit each account's needs.- Organized an exclusive Ford Mustang cruise down the Las Vegas strip which featured over 300 cars as a fundraising and promotional event.- Acted as the primary event coordinator for a variety of executive board meetings, trade shows, and fundraising events including a black tie fundraising gala in Las Vegas featuring celebrity guests.