Canqinxin Bi Email and Phone Number

As a seasoned marketing professional with over 6 years of experience, I specialize in:- Developing and executing comprehensive marketing strategies for international brands.- Leading high-profile international sports events such as Shiseido WTA Finals Shenzhen and Cup of China ISU Grand Prix.- Managing diverse events, including sponsor joint sports marketing events, press conferences, and VIP activities.- Overseeing all logistical aspects from venue selection to on-site execution, ensuring flawless operations.- Establishing and managing a robust event social media communication matrix across platforms like Weibo, WeChat, Douyin, RED, and Bilibili.- Collaborating with KOLs to deliver creative marketing strategies and significantly increase follower engagement.Implementing integrated marketing campaigns using advertising, digital content, and media relations.- Cultivating strong relationships with associations, media partners, key sponsors, and KOLs to enhance event reach and impact.

▶BRAND- WTA Finals Shenzhen brand system development including brand vision co-work and Chinese guideline production- WTA Finals Shenzhen research execution, cooperationg with Nielsen Sports- WTA Finals Shenzhen co-brand event planning and artist cooperation- WTA Finals Shenzhen online social campaign operation- WTA Finals Shenzhen Charity Campaign following▶PR- Cooperating with Phoenix Media Group on WTA Finals Programme- Cooperating with Shenzhen Media Group on WTA Finals Programme - Other Media Relations Retaining- Government Communication▶ACTIVITY- In charge of 2019 WTA Finals Shenzhen Player Activities, including Player Gala and Iconic photo shooting- Daily player activities during the WTA Finals event; Maintaining relations among players, sponsors and social organizations- 2019 Shiseido WTA Finals Shenzhen city light show execution- WTA Finals Shenzhen city dressing (advertisement)Finished Campaign: WTA Finals Handover Ceremony, 2019 Shiseido WTA Finals Shenzhen Themed City light show, Player Party and Iconic Shooting

▶1) Maintaining and developing high-end brand relationship / Planning for brand communication strategy a. Provide advertising recommendations, digital content thematic planning and offline activity integration strategies, KOL and all-media cooperation resources for brands -Domestic market customer cooperation concerning to luxury car brands strategic cooperation, worldwide boutique hotels opening event, cross-border financial cooperation as well as high-end cosmetic brand products marketing campaign - Overseas advertising market expansion: In charge of Kerzner Group cooperation and Cathay Pacific cooperation projects, which have achieved breakthroughs in the company's overseas advertising market, and have successively attracted more outbound brands ▶2) Assist in the constitution and implementation of brand strategy - ZANADU 2018 African theme year marketing planning, communication plan and advertising investment plan - Co-operated with iResearch to announce 2018 China High-end Tourism Group Insight Report - Collaborating brand activities: participate in JEEP, GM, Conrad Group, CMB joint events ▶3) Media relations, market relationship maintenance and expansion - Develop cooperative agency resources and media resources based on advertisers and brand needs. Cooperation with Ogilvy, UM, Bluefocus, Hylink and other agencies; Sanlian Life Weekly, Nandu Newspaper, CondenastTraveler, Liangcang and other domestic well-known lifestyle media

- Participated in the digital campaign of MasterCard- Practiced in the online promotion of cross-border shopping program of Bank of China- Retained the official Wechat account of Bank of China

- Took charge of the cooperation contracting work with media accounts.- Participated in media expansion, media lectures, and media meeting event.