Charity Dodd Email & Phone Number

Product Marketing Manager● Collaborate with the product team to identify new opportunities and customer needs.● Utilized AI-driven tools to optimize product marketing strategies.● Develop and execute go-to-market strategies for new products and product launches.● Work with product and UX/UI managers to define buyer and user personas.● Create positioning and messaging by deeply understanding customers’ needs.● Develop marketing materials including blog posts, webinars, and other content.● Own sales enablement and adoption programs.● Perform competitive research for product positioning and differentiators.● Stay informed on market trends and competition for actionable insights.● Develop marketing plans and assets aligned to market needs.● Create product brand narrative for sales and internal team.

- Work with product management teams to facilitate and create marketing collateral that communicates product value proposition, positioning, and messaging.- Partner with cross-functional teams to develop captivating lead-gen initiatives and campaigns.- Collaborate on content creation, including whitepapers, product videos, website copy, blog posts, and webinars.- Research, develop, and collaborate with Communications Manager to write product content for the website and all other marketing and sales campaign assets.- Conduct competitive research to help drive product positioning and identify differentiators.- Manage the planning and execution of product content for client events, including internally hosted events and industry events.- Collaborate with teams to identify customers to interview in order to create customer case studies and collect testimonials.- Keep the company up to date with market trends and competition, and translate that into actionable information, tools, and programs for Sales and Marketing.- Developed and executed content strategy for SaaS products in the K12 education market, resulting in increased engagement and website traffic.- Managed a team of writers and designers to create product collateral, blog posts, and email campaigns.- Utilized HubSpot CRM to track and measure content success and adjust strategy accordingly.- Establish a content building calendar for creation of new LINCspring libraries and workshops- Collaborate with other team members to establish and implement a process for managing the content partner/client lifecycle from design through creation, marketing, and release- Establish and revise content building calendar for creation of new content- Establish strategic direction for content development, including the recommendation of new or revised systems and processes

Collaborate with districts to determine professional development needs related to blended and personalized learning. Assist in designing, planning and implementing the professional development program.Trainings & Workshops:Deliver online and face-to-face trainings.Assess teachers where they are in implementation of blended and personalized learning.Coaching:Provide coaching and support to teachers as they implement blended and personalized learning instructional strategiesEncourage educators to develop their Professional Learning Network by connecting to educators on social media.Encourage teachers to participate in Twitter chat to connect with others. Participate in grade level team meetings.Help teachers integrate and effectively use digital tools, provide lesson planning assistance, support teachers in analyzing progress reports and assessment data from digital curricula and tools.Curate appropriate resources for teachersVirtual Coaching for teachers and instructional coaches.

Developed a blended professional learning for district staff to implement formative instructional practices that includes a Summer FIP Academy, on-site coaching and support and virtual support.Led Ohio's Career Advising Initiative across Ohio to school leaders, district leaders, school counselors, teachers and support staff, including providing technical assistance, developing resources and training protocol, and facilitating professional learning.Led professional development trainings across nine regions in Ohio for Career Advising Policy. Facilitated professional learning implementation of personalized learning. Provided support on creating personalized learning plans and learner profiles.Facilitated professional learning for district and building instructional coaches on best practices in instructional coaching. Collaborated with teachers and support staff to create teacher collective efficacy to improve school culture and student engagement. Conducted professional learning for districts teachers in grades 3-5 in deconstructing standards, creating clear learning targets and designing master rubrics.Led the Professional Learning work stream to engage with twenty-seven school districts to help increase student achievement.Accelerated college and career readiness within schools by providing professional development in career pathways, teacher leadership, improving teacher effectiveness, formative instructional practices, student motivation. Instrumental in developing many of the career pathway tools and vision for the Ohio Appalachian Collaborative.

• Employed numerous college & career ready initiatives including starting the 4-Year academic planning process with Freshmen, gathering data to create action plans for academics, attendance and closing the gap to promote that ALL students graduate on time and prepare for post-secondary education, the military or the workforce• Started a peer tutoring program at the high school• Developed a school-wide Diversity and Harassment program and delivered to all Dresden Elementary students and staff• Use a variety of social media platforms to improve communication between district and students, staff, and community stakeholders.• Professional Development Coordinator for Straight A Fund for district

Coordinator for New Lexington Middle and High School for 21st Century Grant. Manage the daily operations of the after school program, build a positive working relationship with students, staff, parents and community partners.

High School Counselor at New Lexington City Schools.

New Lexington High School

Provided career, academic and personal/social counseling to students.

Master Of Science (M.S.), School Counseling

Teaching License, Education

Bachelor'S Degree, Business Administration And Management, General

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