* Leveraged SQL to extract and analyze datasets, supporting marketing campaigns and performance analysis, ensuring alignment with business needs through stakeholder collaboration.* Utilized Google Analytics and other Business Intelligence tools to gather insights on user behavior, identifying key user pain points and actionable trends.* Developed and maintained dynamic data dashboards, providing stakeholders with up-to-date visualizations for informed decision-making.* Collaborated with Data Engineers to streamline data collection processes and optimize ETL pipelines for enhanced efficiency.

• Led and conducted in-depth campaign analysis and presented findings to internal stakeholders.• Studied and analyzed consumer interest and behavioral data, with the goal of driving readership, subscriptions, and revenue growth.• Conducted competitor analysis between The Star and its competitors for more informed decision-making on pricing strategies and product development.• Support other business units through the generation of dashboards for data visualization using Google Looker Studio.• Involved in management training and rotations across key departments while under the guidance of senior management.

• Designed and crafted highly profitable copywriting material which allowed the start-up to reach 5 figures in sales within 3 months.• Conducted ad campaigns that achieved > 5x Return On Advertising Spend (ROAS) and Click Through Rate (CTR) of 7%.• Coordinated soft-launch campaign on organic traffic which increased Instagram followers by 185% and engagement rate by 4%.•Planned social media postings, website copywriting and packaging design that strengthened brand identity.• Designed email newsletter which achieved a 31% overall Open Rate and 3% Click Through Rate (CTR)• Crafted free e-book (lead magnet) within sales funnel.

• Coordinated a joint marketing campaign between AirAsia and Visa Pte. Ltd, meeting tight deadlines and ensuring smooth collaboration.• Analyzed campaign data and developed presentation decks on campaign findings that were presented to VISA Pte. Ltd's regional head.• Assisted in the official launch of the AirAsia Hong Leong Bank Visa credit card while educating potential customers about the credit card's application process and reward benefits.• Analyzed industry trends to provide perspectives on the payment industry and marketplace.