Charla Davis Email & Phone Number

United States

Greater Atlanta Area

Charlotte, North Carolina Area

•Organized and managed the process of developing effective websites, created online strategies for maximizing SEO, and provided powerful data solutions for furniture retailers and manufacturers, while providing top notch customer service.•Displayed exceptional and professional communication skills; telephone, written, and oral.•Used virtual resources (Go To Meeting) to conduct informative kickoff meetings, training, and demonstrations in order to assist clients with a greater visual and verbal understanding of important website features, functionality, and data driven applications.•Created timelines, prioritized projects, and effectively communicated with a diversified group of sales team members, clients, and development staff, both internally and externally.•Initiate administrative access and email solutions, and assist with initial content management of website.•Conducted informal testing and troubleshooting of user interface, proprietary web platforms, and master online product catalogs.•Acted as the creative liaison for a large number of custom high end furniture website designs from concept to completion of implementation.•Maintained a high level of customer satisfaction, while identifying “root cause” issues that would allow MicroD to grow through software, policies, or procedure upgrades.•Identified, logged, analyzed, and managed potential and actual issues, risks, and scope creep, while taking corrective action by tackling day-to-day issues head on.•Tracked time per project; reported monthly numbers to supervisors during weekly status meetings, or as needed if issues arose.•Responsible for understanding current search engine algorithms and SEM techniques in order to direct clients to informed decisions and assist the SEM manager in SEO tasks.•Mentored and trained all incoming project coordinators and client services team members on best practices and day-to-day tasks.

Conover, Nc

•Worked directly with company president and merchandising manager to design and revise various marketing collateral e.g., catalogs, email blast ads, signage, merchandise graphics, i.e. hang tags, posters, and other artwork.•Instrumental in the design of numerous marketing campaign items featured in Vanguard’s showroom for the April 2009 and October 2010 furniture markets in High Point, NC.

Claremont, Nc

•Designed, updated, and coordinated sales support documentation in support of Global Marketing team; tasks included creating or updating data sheets, solutions guides, white papers, and tradeshow signage.•Acted as liaison in coordination of new marketing product launches and necessary photography direction.•Maintained positive working relationship with a variety of outside vendors such as printers, creative services, ad agencies, trade show representatives, design firms, and marketing services.•Participated in the Web Governance Council defining project priorities, which helped to balance limited IT resources.•Created, scheduled, and implemented new website content for quarterly marketing launches for both http://sx.commscope.com/eng/index.html and http://up.commscope.com/eng/index.html.•Created and managed extensive Microsoft SharePoint document and image libraries.

Charlotte, North Carolina Area

•Worked directly with university PR Director: preparing media packets for press conferences, providing photo shoot assistance, collaborated with PR team to create marketing materials for upcoming university events. •Coordinated and project managed all creative and non-creative services of the University print shop.•Acted as liaison with various departments for the design and finishing of internal and specified external marketing collateral for university, which includes, but is not limited to: brochures, posters, flyers, post cards, mailers, invitations, media guide covers, academic calendars, table tents, business cards, letterhead, and other print and web advertisements.•Prepared and maintained Print Shop budget, which entailed completion of billing for both internal and external customers.•Completed all pre-print production, i.e., proofreading, copy editing, color correction of all materials.•Resource Manager for ordering various papers, toner, post-fuser oil, binding supplies, equipment, parts, and misc. software.Provided direction to assistant print shop coordinator and work study students.

Associate Of Arts And Sciences - Aas, Health And Fitness Science

Activities and Societies: Phi Theta Kappa Honor Society

Aas, Advertising & Graphic Design

Activities and Societies: Art ClubAttended school full time, while working initially within computer sales, then as a hosiery.

Commercial And Advertising Art

Bachelor Of Business Communication, Business/Corporate Communications