Charla K. Email & Phone Number

Grand Junction

• Provide occupation-centered evaluations and interventions for patients in the ICU, acute care, and inpatient rehab• Complete home evaluations and provide recommendations for accessibility and safety• Manage daily demands as Charge OT including assigning rosters, fielding staff and care team questions, and escalating concerns • Special Projects: “Covid Protocol for Rehab” Project Team, Pre-OT and Nursing Student Coordinator, Education Committee

Denver, Colorado

- Guided clients to evaluate and determine primary goals, developed and implemented comprehensive strategies to achieve those goals. - Created and executed multichannel communication plans to engage, educate, and influence target audiences. - Adapted strategies and tactics to meet changing client needs. - Managed all aspects of content production including research, copywriting, art direction, and distribution for numerous clients and projects. - Organized, tracked, and reported program deliverables and results. - Developed evaluation tool for a new practice area that analyzed and visualized complex data sets for prospective clients.

Denver, Co

- Led marketing strategy to support the company’s employer initiative and drive product adoption among 4,000,000 Aetna-enrolled members across more than 4,000 employers. - Managed and coached three department-wide contributors to ensure high-quality work and career growth opportunities.- Designed and executed 10 high-touch campaigns for key employers, achieving a 20x increase in product adoption.- Executed a multi-channel communication strategy for maximum reach including internal and external website presence, mobile and text marketing, email marketing, social media, videos, onsite events, print, and direct mail.- Utilized various traditional and digital marketing channels including websites, landing pages, SEM and display ads, email, mobile and text marketing, social media, videos, live events, webinars, print, and direct mail.- Analyzed and presented quantitative and qualitative results both internally and externally.- Presented regularly to a wide variety audiences ranging from internal training and small client demos to live consumer events and national conferences.- Coordinated with product teams, account management, and customers to explore and launch new features.- Key contributor to iTriage rebrand development and lead for rebrand execution for all segment materials such as videos, print and digital collateral, cobranding assets, and online presence.MARKETING MANAGER, PROVIDER SOLUTION- Primary marketing contact and consultant for provider segment customers including some of the nation’s largest health systems and industry-leading healthcare organizations. - Directed strategic pilot programs with strategic customers yielding contract renewals, upsells, and customer testimonials.- Designed and administered a 300+ item brand asset library.- Organized, executed and presented at dozens of patient events and industry trade shows.

Denver, Co

- Assisted the development team in securing thousands of dollars in event sponsorships and donations through corporate giving efforts- Conducted community outreach, promotion, and event planning to raise awareness of the young professionals committee and achieve capital campaign goals

Colorado

- Recognized as outstanding official and invited to six post-season tournaments - Demonstrated professionalism, thorough knowledge of rules, and effective communication with all match participants

Denver, Co

- Managed and executed hundreds of program projects for multiple accounts representing 25-30% of agency billings - Achieved 45% average event profit margin through efficient project and budget management - Piloted SPN’s social media campaign and developed the company’s voice resulting in increased brand awareness and new business leads - Negotiated 75% of sponsorship contracts at or below budget significantly reducing expenses - Realized 75% profit with a new business account through successful procurement and streamlined program execution - Cultivated ongoing relationships with countless individuals including clients, event managers, agencies, suppliers, field staff, and volunteers - Creating targeted messaging through copywriting, copyediting, and reviewing graphical design to support brand image and client objectives - Compiled and analyzed qualitative and quantitative program results for monthly, quarterly, and annual reports - Demonstrated adaptability and creative problem solving to successfully complete promotions in variable situations - Hired, trained, and supervised field teams across the country ensuring cohesive brand image to consumers in all markets

Englewood, Co

- Created more than 40 televised promotions and multiple live-action campaigns as producer, writer, and/or director for national broadcast

Master Of Science Of Occupational Therapy, Health Services/Allied Health/Health Sciences, General

Mba, Communication

Activities and Societies: Chancellor's Scholar (2006-2007) Armstrong Scholar (2006-2007)3.60 GPA

Bsba, Business Management

Activities and Societies: Chancellor's Scholar (2002-2006) Armstrong Scholar (2002 - 2006) Delta Zeta Sorority Member (2003-2006) DZ.